Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing

The new features are all available in the new AdWords interface. The post Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2mB8xya

Can having a community calendar have negative effects on SEO?

from Google SEO News and Discussion WebmasterWorld http://ift.tt/2z73uLE

The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes

You've crawled your client's site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe shares why recrawling the site is critical once your SEO changes have been pushed live. The post The final recrawl analysis: A powerful and important last step after...

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2hFI7JV

Google will require AMP and canonical pages to match as of February 1, 2018

Though AMP isn't a ranking signal, non-compliant pages won't appear in Top Stories or other AMP-specific slots in search results. The post Google will require AMP and canonical pages to match as of February 1, 2018 appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2A4ADaM

How to steal the competition’s best keywords: A 3-step guide

Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to inform your paid search keyword strategy. The post How to steal the competition’s best keywords: A 3-step guide appeared first on...

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2ATWxur

Chinua Achebe Google doodle celebrates Nigerian writer & author of ‘Things Fall Apart’

Born in the Igbo town of Ogidi in southeastern Nigeria, Achebe would have been 87 years old today. The post Chinua Achebe Google doodle celebrates Nigerian writer & author of ‘Things Fall Apart’ appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2A4do0t

Report: Smart speaker owners increasingly using them instead of typing or swiping

Survey respondents also showed openness to buying assistant devices from Facebook and other companies that don't currently offer them. The post Report: Smart speaker owners increasingly using them instead of typing or swiping appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2ATJpWg