Sultan Sayed (SEO Expert Mumbai)

Posted by BritneyMuller

Many of you reading likely cut your teeth on Moz’s Beginner’s Guide to SEO. Since it was launched, it's easily been our top-performing piece of content:

Most months see 100k+ views (the reverse plateau in 2013 is when we changed domains).

While Moz’s Beginner's Guide to SEO still gets well over 100k views a month, the current guide itself is fairly outdated. This big update has been on my personal to-do list since I started at Moz, and we need to get it right because — let’s get real — you all deserve a bad-ass SEO 101 resource!

However, updating the guide is no easy feat. Thankfully, I have the help of my fellow Mozzers. Our content team has been a collective voice of reason, wisdom, and organization throughout this process and has kept this train on its tracks.

Despite the effort we've put into this already, it felt like something was missing: your input! We're writing this guide to be a go-to resource for all of you (and everyone who follows in your footsteps), and want to make sure that we're including everything that today's SEOs need to know. You all have a better sense of that than anyone else.

So, in order to deliver the best possible update, I'm seeking your help.

This is similar to the way Rand did it back in 2007. And upon re-reading your many "more examples" requests, we’ve continued to integrate more examples throughout.

The plan:

Over the next 6–8 weeks, I’ll be updating sections of the Beginner's Guide and posting them, one by one, on the blog.
I'll solicit feedback from you incredible people and implement top suggestions.
The guide will be reformatted/redesigned, and I'll 301 all of the blog entries that will be created over the next few weeks to the final version.
It's going to remain 100% free to everyone — no registration required, no premium membership necessary.

To kick things off, here’s the revised outline for the Beginner’s Guide to SEO:

Click each chapter's description to expand the section for more detail.

Chapter 1: SEO 101

What is it, and why is it important? ↓

Chapter 2: Crawlers & Indexing

First, you need to show up. ↓

Chapter 3: Keyword Research

Next, know what to say and how to say it. ↓

Chapter 4: On-Page SEO

Next, structure your message to resonate and get it published. ↓

Chapter 5: Technical SEO

Next, translate your site into Google's language. ↓

Chapter 6: Establishing Authority

Finally, turn up the volume. ↓

Chapter 7: Measuring and Tracking SEO

Pivot based on what's working. ↓

Appendix A: Glossary of Terms

Appendix B: List of Additional Resources

Appendix C: Contributors & Credits

What did you struggle with most when you were first learning about SEO? What would you have benefited from understanding from the get-go?

Are we missing anything? Any section you wish wouldn't be included in the updated Beginner's Guide? Leave your suggestions in the comments!

Thanks in advance for contributing.

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from Moz Blog http://ift.tt/2yAr3rE

Wednesday, November 15, 2017

So, in order to deliver the best possible update, I'm seeking your help.

To kick things off, here’s the revised outline for the Beginner’s Guide to SEO:

Chapter 1: SEO 101

Search engine basics:

Fulfilling user intent

Know your SEO goals

Chapter 2: Crawlers & Indexing

How do search engines work?

How search engines make an index

Common crawling and indexing problems

Tools to ensure proper crawl & indexing

How search engines order results

SERP features

Chapter 3: Keyword Research

How to judge the value of a keyword

The search demand curve

Four types of searches:

Fulfilling user intent

Keyword research tools:

Keyword difficulty

Keyword abuse

Content strategy {link to the Beginner’s Guide to Content Marketing}

Chapter 4: On-Page SEO

Keyword usage and targeting

Keyword stuffing

Page titles:

Meta data/Head section:

Meta descriptions:

Heading tags:

Call-to-action (CTA)

Image optimization

Video optimization

Anchor text

URL best practices

Structured data

Structured data types

Mobile usability

Local SEO

Complete NAP on primary pages

Low-value pages

Chapter 5: Technical SEO

Internal linking

Common search engine protocols

Robots

Duplicate content

What is the DOM?

Hreflang/Targeting multiple languages

Chrome DevTools

Technical site audit checklist

Chapter 6: Establishing Authority

Link signals

Competitive backlinks

The power of social sharing

Types of link building

Six popular link building strategies

Manipulative link building

Reviews

Chapter 7: Measuring and Tracking SEO

KPIs

Which pages have the highest exit percentage? Why?

Which referrals are sending you the most qualified traffic?

Pivot!

Search engine tools:

Appendix A: Glossary of Terms

Appendix B: List of Additional Resources

Appendix C: Contributors & Credits