Google's Gary Illyes suggests paying more attention to structured data

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SearchCap: TripAvisor labels risky hotels, paid search trends & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: TripAvisor labels risky hotels, paid search trends & more appeared first on Search Engine Land.

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Choosing a call analytics platform

Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey. Mobile calls now account for 60 percent of inbound calls to businesses, according to BIA/Kelsey, which projects that the number of mobile calls to...

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Google News - Articles not showing in top stories

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Four key holiday paid search trends to keep an eye on

Columnist Andy Taylor shares data that can help predict trends in the e-commerce and retail space this holiday season. Advertisers, take note! The post Four key holiday paid search trends to keep an eye on appeared first on Search Engine Land.

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Removal of hotel review reporting rape creates crisis of confidence for TripAdvisor content

The site had scrubbed first-person reviews and content about rape and sexual assault at a Mexican resort. The post Removal of hotel review reporting rape creates crisis of confidence for TripAdvisor content appeared first on Search Engine Land.

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Google still cares about C class ips

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