Local SEO: Driving customer actions for enterprise-level brands

Multilocation businesses face some unique challenges in today's local search landscape, but columnist Thomas Stern believes they can succeed by finding the right balance between centralized data management and localized content production. The post Local SEO: Driving customer actions for...

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5 surprising paid-search insights to help you win the holidays

The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and tips to improve your paid search performance. The post 5 surprising paid-search insights to help you win the holidays appeared first on Search Engine...

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Google adds new knowledge panel to provide information about news publishers

In an effort to combat fake news and equip searchers with more data about news sources, Google has released a new publisher knowledge graph. The post Google adds new knowledge panel to provide information about news publishers appeared first on Search Engine Land.

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SearchCap: Google shows poor tweets, Yelp stops review solicitation & Bing Ads exact match

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google shows poor tweets, Yelp stops review solicitation & Bing Ads exact match appeared first on Search Engine Land.

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SMX West registration is open

Mark your calendars for SMX West 2018! We’re coming to sunny San Jose, California, March 13-15. Don’t miss your chance to attend the largest search marketing conference on the West Coast. Obsessed with search? So are we. SMX is the only conference series that is 100 percent dedicated to...

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Why real human users are the key to the best links for you

Overthinking metrics? Julie Joyce explains why real human users are the key to modern-day link awesomeness. The post Why real human users are the key to the best links for you appeared first on Search Engine Land.

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Word count doesn't matter as much as user satisfaction to Google

from Google SEO News and Discussion WebmasterWorld http://ift.tt/2j8qqmg