Web.com buys Acquisio for machine learning, PPC management capabilities

Acquisio's platform takes a machine learning-supported approach to paid search programs. The post Web.com buys Acquisio for machine learning, PPC management capabilities appeared first on Search Engine Land.

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Do Google Posts impact ranking? A case study

Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search rankings. The post Do Google Posts impact ranking? A case study appeared first on Search Engine Land.

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Yext announces conversational ‘Knowledge Assistant’ for local data management

The company is also adding structured markup for events and events data syndication. The post Yext announces conversational ‘Knowledge Assistant’ for local data management appeared first on Search Engine Land.

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New Googlebot locations in South Asia and Hong Kong

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Non-Google Popularity Building Helps Google SEO?

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Bing expands Shopping Campaigns to Canada & India

Bing continues its global build-out of Shopping Campaigns. The post Bing expands Shopping Campaigns to Canada & India appeared first on Search Engine Land.

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The four pillars of an effective SEO strategy

Search engine optimization (SEO) can be complex, but columnist Marcus Miller simplifies it by breaking down its key elements into four main categories. The post The four pillars of an effective SEO strategy appeared first on Search Engine Land.

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