SearchCap: AdWords parallel tracking, Google Attribution & local search updates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords parallel tracking, Google Attribution & local search updates appeared first on Search Engine Land.

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10 ways to generate links with online influencers

Columnist Kevin Rowe shares tips on working with online influencers to boost your brand's link profile, its brand visibility and traffic to your site. The post 10 ways to generate links with online influencers appeared first on Search Engine Land.

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A brief history of Google’s most important local search updates

How has Google's local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses. The post A brief history of Google’s most important local search updates appeared first on Search Engine Land.

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Google expanding Attribution beta to hundreds more advertisers

Google's anticipated multi-channel attribution product is rolling out to more advertisers. The post Google expanding Attribution beta to hundreds more advertisers appeared first on Search Engine Land.

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Search in Pics: Danny Sullivan the Noogler, Google’s upside down room, a Google Sukkah & more

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Danny Sullivan wearing his Noogler hat: Source: Twitter A Google Sukkah at...

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Google AdWords to roll out ‘parallel tracking’ to speed up mobile landing page delivery

Third-party tracking platforms will need to make changes to accommodate the new tracking method. The post Google AdWords to roll out ‘parallel tracking’ to speed up mobile landing page delivery appeared first on Search Engine Land.

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Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer

Accelerated Mobile Pages aren't just for publishers! Contributor Damian Rollison presents an agency case study showing improved performance for local pages after implementing AMP. The post Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer appeared first on Search Engine Land.

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