How to capture urgent leads with call-only ad extensions

Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a pinch. The post How to capture urgent leads with call-only ad extensions appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2xDjMpL

The nitty-gritty paid search account health check: Part 1

Whether you're taking on a new account or reviewing one you've already been managing, columnist Amy Bishop's tips will help you uncover optimization opportunities. The post The nitty-gritty paid search account health check: Part 1 appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2wTFDtA

Oculus looks to improve VR app discovery with content-based search

Oculus will roll out content-based app search for Gear VR and options for developers to promote app events, announcements. The post Oculus looks to improve VR app discovery with content-based search appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2z4QMs5

Google now has 50M Local Guides adding content to Google Maps and Search

The number of Guides has grown by 10x in just one year. The post Google now has 50M Local Guides adding content to Google Maps and Search appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2kL3CJP

Target expands voice-commerce relationship with Google to battle Amazon

Retailer joins Walmart in climbing aboard the Google Express. The post Target expands voice-commerce relationship with Google to battle Amazon appeared first on Search Engine Land.

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Theory on https

from Google SEO News and Discussion WebmasterWorld http://ift.tt/2wR50w0

SearchCap: ‘Yext for Food’, Google quality score & Local Ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: ‘Yext for Food’, Google quality score & Local Ads appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2ykjOGZ