SearchCap: Google AdWords interface, Google Home listens & Apple Search Ads expands

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords interface, Google Home listens & Apple Search Ads expands appeared first on Search Engine Land.

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AdWords rolls out new interface to all advertisers

The new experience touts speed, upgraded visuals, more management tools. The post AdWords rolls out new interface to all advertisers appeared first on Search Engine Land.

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AMP up your call conversions: 5 things you need to know

In Google’s world, site speed matters. And the search giant is pushing hard on AMP, its open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track...

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Echo and Home will probably have to tell you they’re always listening — in Europe

As smart speakers proliferate around the world, some governments will require strong privacy disclosures and consent to recording. The post Echo and Home will probably have to tell you they’re always listening — in Europe appeared first on Search Engine Land.

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‘High-quality content’ tips from Google’s own style guides

To meet Google's standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines the search giant has set for its internal content creators. The post ‘High-quality content’ tips from Google’s own style guides appeared first on Search...

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Investors anxious about Google traffic acquisition costs, which regulation could further increase

Mobile fees and new regulatory moves could bump Google's revenue costs. The post Investors anxious about Google traffic acquisition costs, which regulation could further increase appeared first on Search Engine Land.

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The AdWords 2x budget change: Considering the potential impact

There are still many questions about how this sudden change will affect ad delivery and spending. The post The AdWords 2x budget change: Considering the potential impact appeared first on Search Engine Land.

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