Regarding HTTPS handling URL Variants and Sitemaps in Search Console

from Google SEO News and Discussion WebmasterWorld http://ift.tt/2yrjIyo

Visually understanding your site structure and external link weight impact

Looking for insights not easily gleaned through spreadsheets and raw data? Columnist Dave Davies explains how to use Gephi, a data visualization tool, to create a visual representation of your site structure with regard to inbound link strength. The post Visually understanding your site structure...

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2wAycY5

Audiences to employ for extra online marketing bang!

Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her favorites. The post Audiences to employ for extra online marketing bang! appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2xk0llW

Bing Ads rolling out Dynamic Search Ads to US and UK

Advertisers can now let the Bing Ads algorithm match user queries and generate their ads. The post Bing Ads rolling out Dynamic Search Ads to US and UK appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2y1pllk

Are Home Service Ads the death of home-based businesses on Google?

Google is expanding their Home Service Ads across more and more cities in the US, and some home-based business owners are worried. Columnist Joy Hawkins explains how this move impacts these businesses and what they can do to combat a loss of local search visibility. The post Are Home Service Ads...

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2xXKNpS

SearchCap: Google Insights Engine Project, Instant AMP label & Google Express

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Insights Engine Project, Instant AMP label & Google Express appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2yYCIRM

Google test surfaces user data for publishers as part of new Insights Engine Project

Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions. The post Google test surfaces user data for publishers as part of new Insights Engine Project appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2yYNho0