Bing Ads rolling out Dynamic Search Ads to US and UK

Advertisers can now let the Bing Ads algorithm match user queries and generate their ads. The post Bing Ads rolling out Dynamic Search Ads to US and UK appeared first on Search Engine Land.

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Are Home Service Ads the death of home-based businesses on Google?

Google is expanding their Home Service Ads across more and more cities in the US, and some home-based business owners are worried. Columnist Joy Hawkins explains how this move impacts these businesses and what they can do to combat a loss of local search visibility. The post Are Home Service Ads...

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SearchCap: Google Insights Engine Project, Instant AMP label & Google Express

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Insights Engine Project, Instant AMP label & Google Express appeared first on Search Engine Land.

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Google test surfaces user data for publishers as part of new Insights Engine Project

Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions. The post Google test surfaces user data for publishers as part of new Insights Engine Project appeared first on Search Engine Land.

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Wanted: Session ideas for SMX West

We want your input to help us plan our upcoming SMX West conference, which will be taking place on March 13-15, 2018. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the...

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2017 growth hacks: Increase CTR by monitoring competitive offers

Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers. The post 2017 growth hacks: Increase CTR by monitoring competitive offers appeared first on Search Engine Land.

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The big problem with PPC attribution modeling no one is talking about

The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why. The post The big problem with PPC attribution modeling no one is talking about appeared first on Search Engine Land.

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