Wanted: Session ideas for SMX West

We want your input to help us plan our upcoming SMX West conference, which will be taking place on March 13-15, 2018. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the...

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2017 growth hacks: Increase CTR by monitoring competitive offers

Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers. The post 2017 growth hacks: Increase CTR by monitoring competitive offers appeared first on Search Engine Land.

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The big problem with PPC attribution modeling no one is talking about

The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why. The post The big problem with PPC attribution modeling no one is talking about appeared first on Search Engine Land.

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Will chatbots become part of the consumer search experience?

Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could impact marketers. The post Will chatbots become part of the consumer search experience? appeared first on Search Engine Land.

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Can Google Express help traditional retail level the playing field with Amazon?

The enemy of my enemy is my friend for Google and major retail partners. The post Can Google Express help traditional retail level the playing field with Amazon? appeared first on Search Engine Land.

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Google testing blue ‘instant’ AMP label in the search results

Google tries going blue with the AMP label, testing the word "instant" over "AMP." The post Google testing blue ‘instant’ AMP label in the search results appeared first on Search Engine Land.

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HTTPS... external links update required?

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