Google local pack tests displaying website mentions matching your query

Google local results is aware of the content on the local business website and may even show the matching keyword in the local pack snippets. The post Google local pack tests displaying website mentions matching your query appeared first on Search Engine Land.

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SearchCap: Alexa & Cortana, Google Assistant speakers & Google Maps parking

Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: Alexa & Cortana, Google Assistant speakers & Google Maps parking appeared first on Search Engine Land.

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Your account structure might be hurting performance. Here’s why (and how to fix it)

Oversegmentation is often the enemy of automation. Columnist and Googler Matt Lawson talks about how a fussy account structure can tank AdWords performance. The post Your account structure might be hurting performance. Here’s why (and how to fix it) appeared first on Search Engine Land.

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Alexa and Cortana will soon work together, allowing each to access the other

You'll soon be able to ask Alexa to "open Cortana" and vice versa. The post Alexa and Cortana will soon work together, allowing each to access the other appeared first on Search Engine Land.

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Advanced budget management made easy with scripts

Budgets can be a real pain point for PPC advertisers, especially when allocating that budget over multiple campaigns. Luckily, columnist Frederick Vallaeys has a few AdWords scripts that can help you manage your monthly budgets more effectively. The post Advanced budget management made easy with...

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Google Assistant coming to more speakers and home appliances from LG

“Ok Google, start vacuuming.” The post Google Assistant coming to more speakers and home appliances from LG appeared first on Search Engine Land.

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Google says we don’t need no stinking location modifiers… or do we?

Google recently stated that users are beginning to drop location qualifiers when searching for local businesses. But is it time for local SEOs to stop focusing on these terms? Columnist Andrew Shotland discusses. The post Google says we don’t need no stinking location modifiers… or do...

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