Site optimization or traffic optimization: Which delivers better results?

Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you're better off investing in higher-quality traffic or conversion optimization. The post Site optimization or traffic optimization: Which...

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Dynamic Search Ads pilot in Bing Ads now open to all US advertisers

Ads are automatically matched to queries based on advertisers' website content. The post Dynamic Search Ads pilot in Bing Ads now open to all US advertisers appeared first on Search Engine Land.

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How important is Google Shopping for retailers?

Columnist Andy Taylor shares his views on the recent European Commission antitrust ruling against Google and how this might impact retailers that rely on Google Shopping for sales. The post How important is Google Shopping for retailers? appeared first on Search Engine Land.

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Google is testing a new lightweight search app for slow internet networks

Check out the experimental version of a Google search app designed for slower internet connections that Google is currently testing. The post Google is testing a new lightweight search app for slow internet networks appeared first on Search Engine Land.

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How long for Google to re-index to HTTPS?

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SearchCap: Google pollen search, Google reviews bug & Google pays Apple

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google pollen search, Google reviews bug & Google pays Apple appeared first on Search Engine Land.

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Google rolling out hands-free calling on Google Home to US and Canada

One day relatively soon, home assistants could be generating large volumes of calls to (local) businesses. The post Google rolling out hands-free calling on Google Home to US and Canada appeared first on Search Engine Land.

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