Best Practices for Building an On-Demand Content Strategy

We are now in the age of the self-educated buyer. Two-thirds of buyers complete their decision-making before they contact a sales rep. They take in content in their own way, on their own time. To deal with this new reality, you must have an effective on-demand content strategy that puts your...

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How to improve mobile search performance?

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Google Quality Rater Guidelines Updated July 27, 2017

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SearchCap: Google quality raters update, Google shopping cards & mobile-first

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google quality raters update, Google shopping cards & mobile-first appeared first on Search Engine Land.

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Designing content for the mobile-first index

Your mobile pages will soon become the default versions used in Google search rankings. How can you make sure they provide good content that's easy to read on a smaller screen? Columnist Patrick Stox has some ideas. The post Designing content for the mobile-first index appeared first on Search...

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Top 6 tips for SEO for SaaS

Do you handle SEO for a software as a service (SaaS) company? Columnist Janet Driscoll Miller discusses how to address some of the unique challenges of this space with six helpful tips. The post Top 6 tips for SEO for SaaS appeared first on Search Engine Land.

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Ad creep: Google extends Shopping ads into mobile Google Image search listings

Product images labeled "Product" are appearing in Google Image search results. The post Ad creep: Google extends Shopping ads into mobile Google Image search listings appeared first on Search Engine Land.

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