SearchCap: Google Search Analytics for jobs, Google AdWords CTR analysis & retargeting tips

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Search Analytics for jobs, Google AdWords CTR analysis & retargeting tips appeared first on Search Engine Land.

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Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side ads

Click-through rates for ads at the top of desktop results have increased significantly in the year since Google got rid of text ads in the right rail, a new study shows. The post Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side ads appeared first on...

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How long does reputation management take?

Columnist Chris Silver Smith discusses the factors that affect the time it takes to clean up online content that damages your name or reputation. The post How long does reputation management take? appeared first on Search Engine Land.

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How to bring your potential customers back with retargeting

The vast majority of visitors to your website probably aren't ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, you can help them get ready to buy -- and ensure that you'll be the company they choose once they're ready. The post How to bring your...

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Google Search Analytics report now breaks down job listings & details results

New filters have been added to the search appearance tab in the Google Search Analytics report for job listings. The post Google Search Analytics report now breaks down job listings & details results appeared first on Search Engine Land.

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Feb 7, 2017 Google Algorithm Update - studies suggest it was Phantom

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Amazon Prime Day’s surprising effects on Google AdWords performance

Columnist Andy Taylor dives into Merkle advertiser performance data to explore the impact of Amazon's recent Prime Day sale. The post Amazon Prime Day’s surprising effects on Google AdWords performance appeared first on Search Engine Land.

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