Advanced testing: What 4,000 A/B tests can teach you

Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what's critical for the success of any A/B testing program. The post Advanced testing: What 4,000 A/B tests can teach you...

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Google advice: Switch your m-dot domain to responsive before the mobile-first index rollout

Google also says the mobile-first index may not have a single launch day, but could rollout piecemeal as sites are ready for the change. The post Google advice: Switch your m-dot domain to responsive before the mobile-first index rollout appeared first on Search Engine Land.

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My sites are showing wrong ccTLD in Google Cache

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What link builders really want you to know

Wondering why link building seems to be so much work? Columnist Julie Joyce gives us a glimpse into issues link builders face with clients and webmasters. The post What link builders really want you to know appeared first on Search Engine Land.

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Watch the SMX Advanced keynote: Google’s Jerry Dischler talks current, future SEM trends

We discussed audience, AMP, attribution and much more with Google's head of search ads. The post Watch the SMX Advanced keynote: Google’s Jerry Dischler talks current, future SEM trends appeared first on Search Engine Land.

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Google for Jobs Search open for Developers

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Google’s job listings search is now open to all job search sites & developers

Do you have job listings you want to surface higher in Google? Google now has new structured data support of job listings. The post Google’s job listings search is now open to all job search sites & developers appeared first on Search Engine Land.

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