Bounce rate manipulation

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7 Real-World Tips for Better Social Engagement

Pepsi… Fox News… Uber. Look at recent headlines, and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with...

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SearchCap: Google app rankings, hotel ads, AMP analytics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google app rankings, hotel ads, AMP analytics appeared first on Search Engine Land.

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Bing Remarketing: The best-kept marketing secret

Everything you need to know about an opportunity that's not widely discussed in the industry -- search remarketing on Bing. Contributor Michelle Cruz shares tips and ideas to employ. The post Bing Remarketing: The best-kept marketing secret appeared first on Search Engine Land.

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A fresh perspective on SEO for B2B companies

It's no longer about optimizing your website to rank for keywords. Columnist Garrett Mehrguth explains why B2B companies need to think differently about SEO. The post A fresh perspective on SEO for B2B companies appeared first on Search Engine Land.

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Google Hotel Ads now showing nightly price trends

Shows best prices for one-night stays by day when data is available. The post Google Hotel Ads now showing nightly price trends appeared first on Search Engine Land.

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Google announces Assistant app-discovery channels, broad ranking factors

It's early, but Google will soon need to rank Assistant apps, too. The post Google announces Assistant app-discovery channels, broad ranking factors appeared first on Search Engine Land.

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