SearchCap: Bing Ads standard text ads, canonical tags & relevancy

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads standard text ads, canonical tags & relevancy appeared first on Search Engine Land.

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Relevance vs. authority: Which link has more value? (Part 2)

In part two of his three-part series on authority versus relevance in link building, columnist Andrew Dennis hears from experts who favor authority. The post Relevance vs. authority: Which link has more value? (Part 2) appeared first on Search Engine Land.

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Let’s get visual: Shopping from within images

Columnist Christi Olson outlines exciting developments that bring image search and shopping together to enhance the search experience for users. The post Let’s get visual: Shopping from within images appeared first on Search Engine Land.

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Non-Converting Zombie Traffic 2017 Insights

from Google SEO News and Discussion WebmasterWorld http://ift.tt/2q6XmN9

Bing Ads: Standard text ad support to end July 31, 2017

Advertisers will not be able to edit old STAs or create new ones after that date. The post Bing Ads: Standard text ad support to end July 31, 2017 appeared first on Search Engine Land.

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Canonical tags are easy, right? What’s the worst that could happen?

Columnist Patrick Stox outlines when to use the canonical tag, as well as some common problems that occur during implementation. The post Canonical tags are easy, right? What’s the worst that could happen? appeared first on Search Engine Land.

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Google Adds Events to App and Mobile Web in the U.S. SERPs

from Google SEO News and Discussion WebmasterWorld http://ift.tt/2pC5pPj