Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017

The flood of mobile calls to U.S. businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to...

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SearchCap: Google fake news, Yext IPO & Google answers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google fake news, Yext IPO & Google answers appeared first on Search Engine Land.

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Google’s rocky road: Fake news, extremist videos & bad search results [Podcast]

In this week's podcast, we discuss Google's efforts to combat hyperpartisan and extremist content, fake news and misinformation on YouTube and in its search results. The post Google’s rocky road: Fake news, extremist videos & bad search results [Podcast] appeared first on Search Engine...

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Register for SMX Advanced this week: reserve your spot & save $400

It’s happened 10 years in a row. SMX Advanced sells out weeks before the conference begins. Then we hear from people who planned to attend, and are disappointed there are no spots left. Act now and avoid the heartbreak! Register this week and you’ll save $400 off on-site rates. The most...

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Capturing ‘made in the USA’ searches: Strategies for building awareness and sales

Columnist Dianna Huff continues her three-part series on US-made product marketing with recommendations for public relations, link building, content marketing and social media engagement. The post Capturing ‘made in the USA’ searches: Strategies for building awareness and sales...

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3 tactics we’re using for Answer Boxes

The featured snippet (answer box) that sometimes appears at the top of the SERPs is a coveted spot for marketers, but how can you get your content there? Columnist Brian Patterson has some tips. The post 3 tactics we’re using for Answer Boxes appeared first on Search Engine Land.

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Call for entries: The 2017 Search Engine Land Awards

The 3rd annual competition for the highest honors in search marketing is now open for entries! Entry period closes July 31, 2017. Get started gathering your client data and preparing your materials for submission today. The post Call for entries: The 2017 Search Engine Land Awards appeared first...

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