Google Analytics 360 & the Move to Enterprise Analytics

As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting the most out of your analytics platform? What’s more, have you...

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2p0irqD

SearchCap: Bing updates copyright removals, Google smart display ads & SEO beginners

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing updates copyright removals, Google smart display ads & SEO beginners appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2ocYNuh

Bing updates its DMCA take-downs and copyright removal process

Bing Webmaster Tools gains a content removal section for viewing and appealing DMCA take-downs. The post Bing updates its DMCA take-downs and copyright removal process appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2oSn7Af

5 must-dos for SEO beginners

If you're new to SEO, or if it isn't your primary focus, you might be neglecting tactics that will really move the needle. Contributor Jordan Kasteler outlines 5 things you should be doing and shares tools to help you accomplish these tasks. The post 5 must-dos for SEO beginners appeared first on...

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2p4aOkV

Google sets machine learning loose on new ‘Smart’ display campaigns

Automation take over essentially every aspect of this new campaign format. The post Google sets machine learning loose on new ‘Smart’ display campaigns appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2p03JQ6

How to add schema markup to your site using Google Tag Manager

Want to add strucured data markup to your site, but don't have the access or the coding skills? No need to worry! Columnist Bryan Stenslokken shows you how to do this with Google Tag Manager in nine easy steps. The post How to add schema markup to your site using Google Tag Manager appeared first...

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2pMy1sI

Images: Your easiest page speed win

Page speed is important for both rankings and user experience, yet columnist Kristine Schachinger notes that many companies are missing an easy opportunity to improve in this area: image optimization. The post Images: Your easiest page speed win appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2pL6Hba