[Reminder] Webinar — National Brands & Local Search: Use Insights to Drive Actions

With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance...

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Going global: Common sense considerations too commonly ignored

If you only advertise in the United States, you're missing out on billions of potential customers. But before you enter the international PPC marketer, consider this advice from columnist Brendan McGonigle. The post Going global: Common sense considerations too commonly ignored appeared first on...

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Local search ranking factors: What’s working in 2017 [Podcast]

In our new episode, we chat with Darren Shaw about the just-released Local Search Ranking Factors survey and discuss what marketers need to know about local SEO in 2017. The post Local search ranking factors: What’s working in 2017 [Podcast] appeared first on Search Engine Land.

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Listen to your mother: Win Mother’s Day with humor and timing

Advertisers, have you put together your Mother's Day strategy yet? Columnist Purna Virji from Bing has some tips for capturing searchers looking to celebrate their moms. The post Listen to your mother: Win Mother’s Day with humor and timing appeared first on Search Engine Land.

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"ZOMBIE TRAFFIC" Separating fact from fiction & emotion

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What B2B marketing can teach you about PPC in higher education

Though universities are targeting individual consumers rather than businesses, columnist Pauline Jakober shows paid search efforts for these institutions often more closely resemble B2B than B2C. The post What B2B marketing can teach you about PPC in higher education appeared first on Search...

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Can't rank for a couple of phrases, even after going mobile

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