Best Way to Handle External Dead Links?

from Google SEO News and Discussion WebmasterWorld http://ift.tt/2p9Ez1i

4 mistakes to avoid during a website audit

A good website audit is important for getting a holistic view of your site's SEO health. Columnist Pratik Dholakiya explains which mistakes to avoid when conducting a website audit. The post 4 mistakes to avoid during a website audit appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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The complete guide to optimizing content for SEO (with checklist)

Google has stated that "content" is among its top three ranking factors, but what makes content "good" from an SEO perspective? Columnist Nate Dame outlines what makes high-quality SEO content. The post The complete guide to optimizing content for SEO (with checklist) appeared first on Search...

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The MozCon Local 2017 Video Bundle Is Here!

Posted by Danielle_Launders

At MozCon Local we came, we learned, and now we share! We invited 16 speakers to dive into all aspects of local marketing and SEO in 13 keynote-style presentations and one Q&A panel with local search experts. Throughout the day we dove into such topics as link building, citation sources, reviews, industry trends, and more.

Ready to level up your local marketing skills? Feel free to jump ahead:

Let’s go! I’m ready for my bundle

For those that attended this year's event, you may want to double-check your inbox: There's a special email waiting for you with steps on how to access your videos. If you're having any trouble or if spam filters ate your email, feel free to reach out to the team at mozcon@moz.com.

MozCon Local 2017 was our biggest and best yet. We put a lot of heart into the program and are so excited to share all of the actionable tips and next-level knowledge with you. Harness the knowledge of industry leaders from the office or from the comfort of your sofa.

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The results are in...

Here's what our attendees thought of MozCon Local 2017:

We asked our attendees for their thoughts on the sessions and 80% of surveyed attendees found the content in the presentations to be advanced enough for them, while 72% of respondents found 80% or more of the sessions to be interesting and relevant to their field.

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The bundle

Included in the bundle is access to all of this year's presentations, which include both the videos of the speakers and their slide decks.

For $99, the MozCon Local 2017 Video Bundle will give you instant access to:

• All 14 videos — that’s over 6 hours of content from MozCon Local 2017!
• Stream or download the videos to your computer, tablet, or phone. The videos are iOS, Windows, and Android compatible.
• Downloadable slide decks for all presentations.

Buy the MozCon Local 2017 Video Bundle

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Want a sneak peek?

It’s important to know what you are getting, which is why we are sharing one of this year’s highly rated sessions at MozCon Local for free. GetFiveStars’ Mike Blumenthal digs into factors that determine relevance of non link-based signals and develops a model for how Google might use them to determine rank. Even if you feel that the whole bundle is not for you, you won’t want to miss this informative session:

A huge thanks to the team members that worked hard to finish these videos. It takes a village and we appreciate all the efforts of designing, editing, and coding. We wish you all happy learning and hope to see you at MozCon 2017 in July!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from Moz Blog http://ift.tt/2o5r2Gp

How to optimize paginated pages for Google SEO?

from Google SEO News and Discussion WebmasterWorld http://ift.tt/2osa4p1

Collapsed content in mobile view?

from Google SEO News and Discussion WebmasterWorld http://ift.tt/2p5o1rm

Attend MarTech for vendor-agnostic, graduate-level marketing, technology & management insights

MarTech is different in a couple of key ways that make it a must-attend experience for marketing leaders. MarTech is independent and not owned by a vendor. We don’t have axes to grind (or sales targets to meet) when it comes to any technology or platform. Speakers are selected based on their...

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2owFRWd