Friday, April 7, 2017

Search in Pics: Google antlers, cloud car & nap hexagons

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google antler wall decor: Source: Instagram Google nap hexagon: Source:...

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Google expands fact checking effort to all searches worldwide

Is some claim true or not? Google hopes special callouts for fact-checking articles will help searchers get the right answers or better make their own decisions. The post Google expands fact checking effort to all searches worldwide appeared first on Search Engine Land.

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National Brands & Local Search: Use Insights to Drive Actions

National brands with hundreds – if not thousands – of locations face a daunting challenge. With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How...

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SearchCap: Siri search, Google Maps spam & Google mobile-first index

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Siri search, Google Maps spam & Google mobile-first index appeared first on Search Engine Land.

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Siri is Google’s nearest mobile search competitor [Report]

According to a survey from Fivesight Research, Siri had a larger share of mobile search than Bing or Yahoo. The post Siri is Google’s nearest mobile search competitor [Report] appeared first on Search Engine Land.

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Google says it has reduced fake Google Maps listings by 70% since 2015

Company cites machine learning and new business verification techniques as main reasons for the decline. The post Google says it has reduced fake Google Maps listings by 70% since 2015 appeared first on Search Engine Land.

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Thursday, April 6, 2017

What the data tells us about the death of exact match and its impact

Following Google's recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it's been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers' fears have come to pass. The post What the data...

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