SearchCap: Bing chatbot, PageRank sculpting & RankBrain

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing chatbot, PageRank sculpting & RankBrain appeared first on Search Engine Land.

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Google dealing with spammers pushing false reality

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Why the future is all about PASO — personal assistant search optimization

Have you started considering voice search in your SEO strategy? Columnist John Lincoln explains why this should be top of mind for forward-thinking search marketers. The post Why the future is all about PASO — personal assistant search optimization appeared first on Search Engine Land.

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In the age of RankBrain, these foundational SEO issues still matter

Search engine technology has evolved, algorithms have become more advanced, and SEO tactics and strategies have changed in response. But columnist Nate Dame believes fundamentals will still move the needle. The post In the age of RankBrain, these foundational SEO issues still matter appeared...

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Contributor, beware of PageRank-hoarding publishers

So you've found a great site to contribute content to -- or have you? Columnist Stephan Spencer provides advice for how to evaluate potential publishers for SEO benefits. The post Contributor, beware of PageRank-hoarding publishers appeared first on Search Engine Land.

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The BIG SMX London Preview: Here’s Why You Should Attend

Search Engine Land’s SMX London is every SEO and SEM’s dream. Join us May 23–24 for a tactic-packed agenda with more than 40 dynamic and authoritative speakers, keynotes and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to yourself (and...

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Bing has a chatbot answering local search questions

Skype-powered chatbot is showing up as an assistant to help searchers learn about restaurants in the Seattle area. The post Bing has a chatbot answering local search questions appeared first on Search Engine Land.

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