Wednesday, April 5, 2017

SearchCap: SEO periodic table, Google updates & rank tracking

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: SEO periodic table, Google updates & rank tracking appeared first on Search Engine Land.

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The problem with obsessive rank tracking

Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains why this mindset may steer us wrong. The post The problem with obsessive rank tracking appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2o6Ksye

Tuesday, April 4, 2017

SMX West: Solving SEO Issues in Google’s Post-Update World

Now that Google no longer regularly announced algorithm updates, it can be hard to tell when your site's been hit by one. Luckily, there are steps you can take to determine if you've been hit. Contributor Mark Traphagen sums up a session from SMX West on this topic. The post SMX West: Solving SEO...

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2oyBACw

[Live Webinar] Customer data: new strategies to keep it fresh and accurate

Join data experts David M. Raab and John Hurley as they describe how Radius and its clients built a network of B2B business and contact information, and how you can create a new data source with unprecedented freshness, accuracy, and coverage. Attend this webinar and learn: how to measure – and...

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Please Take Search Engine Land’s SEO Success Factors Survey

Your feedback helps us update The Periodic Table Of SEO Success Factors. Please spare a few minutes and your expertise! The post Please Take Search Engine Land’s SEO Success Factors Survey appeared first on Search Engine Land.

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Why You Probably Are Undervaluing Content Marketing



from Google SEO News and Discussion WebmasterWorld http://ift.tt/2o5N6UQ

Taking the brand/agency partnership to the next level

Contributor Laura Scott recaps a session from SMX West that focused on how to strengthen the relationship between agencies and brands. The post Taking the brand/agency partnership to the next level appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2n7oUC9