Google Updates and SERP Changes - March 2017

from Google SEO News and Discussion WebmasterWorld http://ift.tt/2mKO5XE

Using AMP? A known bug is probably screwing up your Google Analytics

Issue can cause visitors to be overcounted, single sessions to be divided into separate ones, and more. The post Using AMP? A known bug is probably screwing up your Google Analytics appeared first on Search Engine Land.

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AdWords Expanded Text Ads could get even longer with second description line test

A new test doubles the number of characters available in text ad descriptions. The post AdWords Expanded Text Ads could get even longer with second description line test appeared first on Search Engine Land.

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Google makes it easier to search for programming languages answers

Google can now handle queries containing sequences of 2-3 special characters. The post Google makes it easier to search for programming languages answers appeared first on Search Engine Land.

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Google’s location tracking is better now than ever before

Columnist Andy Taylor notes that Google has improved its ability to track search traffic at the ZIP code level, which is good news for advertisers who employ granular geographic targeting. The post Google’s location tracking is better now than ever before appeared first on Search Engine Land.

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What to expect when you attend SMX West. Here’s your special preview!

Search Engine Land’s SMX West is every SEO and SEM’s dream. Join us March 21-23 for a tactic-packed agenda with more than 100 dynamic and authoritative speakers, keynotes, exceptional networking and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you...

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Should you bother rewriting your ads?

Rewriting and testing your ad copy may not be the most glamorous way to improve your paid search campaigns, but columnist Jacob Baadsgaard points out that it can be an incredibly effective way to get more bang from your budget. The post Should you bother rewriting your ads? appeared first on...

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