The value of search across the modern consumer decision journey

Columnist Christi Olson of Bing shares research on how search fits into the overall buyer's journey, reaching consumers at all stages in the funnel. The post The value of search across the modern consumer decision journey appeared first on Search Engine Land.

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Do you know what a mobile crawl of your site looks like?

Columnist Eric Enge discusses the implications of Google's impending "mobile-first" index, using a case study to illustrate some of the challenges that webmasters and Google alike will face in implementing this change. The post Do you know what a mobile crawl of your site looks like? appeared...

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AdWords Price Extensions now live on all devices

Show prices for types of products and services in text ad extensions on desktop as well as mobile. The post AdWords Price Extensions now live on all devices appeared first on Search Engine Land.

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RIP Dmoz: The Open Directory Project is closing

DMOZ — The Open Directory Project that uses human editors to organize web sites — is closing. It marks the end of a time when humans, rather than machines, tried to organize the web. The announcement came via a notice that’s now showing on the home page of the DMOZ site, saying it...

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Intro to Agile Marketing: Work faster and smarter by changing how you work

Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down by organizational silos, hierarchies and processes? It may be time to get agile. More than 90 percent of marketers who have adopted agile marketing say it has improved their speed to market...

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SearchCap: Google site closed, penalty recovery & shopping ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google site closed, penalty recovery & shopping ads appeared first on Search Engine Land.

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Sharing is caring: Click share and post-holiday shopping success

Click share is a crucial metric that can help you improve Shopping campaigns. Columnist and Googler Matt Lawson explains what it is and how to improve it. The post Sharing is caring: Click share and post-holiday shopping success appeared first on Search Engine Land.

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