How to persuade client of value of long tail SEO

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SearchCap: Google algorithm update, Super Bowl search ads & voice search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google algorithm update, Super Bowl search ads & voice search appeared first on Search Engine Land.

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Report: Releasing Super Bowl ads early jump-starts lifts in brand search

Quantcast data shows impact of releasing ads and teasers online before the big game. The post Report: Releasing Super Bowl ads early jump-starts lifts in brand search appeared first on Search Engine Land.

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When should advertisers consider pausing Google Local Inventory Ads?

Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus regular product listing ads. The post When should advertisers consider pausing Google Local...

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The future of paid voice search and monetizing the map

Ads are coming to voice search sooner than you think. Columnist Brian Smith discusses what this might mean for local businesses, as well as SEO and SEM professionals. The post The future of paid voice search and monetizing the map appeared first on Search Engine Land.

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Unconfirmed Google algorithm update may be better at discounting links and spam

Did Google update their Penguin algorithm? Did Google block private blog network links? Something happened, we bring you our theories. The post Unconfirmed Google algorithm update may be better at discounting links and spam appeared first on Search Engine Land.

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Google adds a new carousel to let you expand the search results

Google has added a new method for expanding your search results with a carousel across the top. The post Google adds a new carousel to let you expand the search results appeared first on Search Engine Land.

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