Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys

Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume. The post Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys appeared first on Search Engine Land.

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How to check which URLs have been indexed without upsetting Google: A follow-up

How can we determine which of our site pages aren't indexed without running afoul of Google's guidelines? Columnist Paul Shapiro shares his methods. The post How to check which URLs have been indexed without upsetting Google: A follow-up appeared first on Search Engine Land.

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Tick-tock: expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31 deadline

If you've been holding off or haven't found the promise of higher CTRs with ETAs, yet, you're not alone. Don't get discouraged. The post Tick-tock: expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31 deadline appeared first on Search Engine Land.

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Search in Pics: Warrior helmet, Google auto rickshaw & colorful lockers

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google warrior helmet: Source: Instagram Google lockers: Source: Instagram...

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SearchCap: Google Maps parking, iProspect report & Google’s spinner

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Maps parking, iProspect report & Google’s spinner appeared first on Search Engine Land.

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Be the first to see the updated SMX West agenda

Search Marketing Expo – SMX West returns for its 10th year completely retooled with with tactic-rich sessions for SEOs and SEMs. Programmed by the Search Engine Land team, the agenda features 60+ sessions, keynotes, clinics and special tracks by Google and Bing to fit your experience and...

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Google Maps will tell you how hard it will be to find parking

Now you can plan enough time not just for driving to your destination but also the time it takes to park at your destination with the Google Maps app. The post Google Maps will tell you how hard it will be to find parking appeared first on Search Engine Land.

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