The essential guide to pharma SEM

Columnist Justin Freid explains the basics of getting your PPC campaigns up and running in the highly regulated industry of prescription drug advertising. The post The essential guide to pharma SEM appeared first on Search Engine Land.

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Do organic keyword rankings matter anymore?

With all the ways search engine results pages have evolved over the years, columnist Julian Connors explores the question of whether SEO is still a wise investment. The post Do organic keyword rankings matter anymore? appeared first on Search Engine Land.

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What’s love got to do with Valentine’s Day?

Looking to woo consumers this Valentine's Day? Columnist Mona Elesseily shares insights from Bing Ads (and her own experience) to help your holiday ads flourish. The post What’s love got to do with Valentine’s Day? appeared first on Search Engine Land.

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Google “spinner” Easter Egg returns interactive spinning wheel at top of results

Do a search for the word "spinner" and you'll get an interactive spinning wheel that lets you choose anywhere from two to twenty numbers. The post Google “spinner” Easter Egg returns interactive spinning wheel at top of results appeared first on Search Engine Land.

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iProspect: 2017 mobile CPCs up 26 percent, Shopping spend up 41 percent

The agency expects to see mobile CPCs rise and CTRs fall as competition and impression volume increase in 2017. The post iProspect: 2017 mobile CPCs up 26 percent, Shopping spend up 41 percent appeared first on Search Engine Land.

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Bessie Coleman Google doodle celebrates 125th birthday of the 1st African-American female aviator

Coleman earned the nickname "Queen Bessie" during her career as an exhibition pilot. The post Bessie Coleman Google doodle celebrates 125th birthday of the 1st African-American female aviator appeared first on Search Engine Land.

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Do blogs get SEO bonus?

from Google SEO News and Discussion WebmasterWorld http://ift.tt/2j7YEFT