Google Says: Nofollow When Writing About a Bad Site

from Google SEO News and Discussion WebmasterWorld http://ift.tt/2ji9xDA

Removing robots.txt That Disallows All

from Google SEO News and Discussion WebmasterWorld http://ift.tt/2k96An4

Attention search marketers: ALL keywords are branded keywords!

Columnist Larry Kim explains how brand affinity impacts both paid and organic search performance -- and how you can use this information to bolster your SEO and PPC campaigns. The post Attention search marketers: ALL keywords are branded keywords! appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2j5TCoz

SEM continuity: The ROI-boosting digital marketing concept you’ve never heard of

What is continuity, and how does it apply to our work as search marketers? Contributors Jeff Eckman and Paul Benson share how thinking holistically can improve ROI for your search campaigns. The post SEM continuity: The ROI-boosting digital marketing concept you’ve never heard of appeared first on...

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2jhEiIF

"ZOMBIE TRAFFIC" Separating fact from fiction & emotion

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1PAwACN

Google Dance returns to SMX West

After successfully reviving the famed event for search marketers in 2016, Google once again invites SMX attendees to its Silicon Valley campus for an after-hours networking event on March 22, 2017. The post Google Dance returns to SMX West appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2k8mbmW

Google mobile search adds book previews

You can now read book previews directly on your smartphone from Google search. The post Google mobile search adds book previews appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2jQcOdR