A comprehensive guide to SSL certificates

Need to secure your site, but not sure where to start? Check out columnist Stephanie LeVonne's helpful guide to SSL certificates and get informed. The post A comprehensive guide to SSL certificates appeared first on Search Engine Land.

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2016 in review: Insights for search marketers from Bing Ads

Columnist Christi Olson of Bing discusses some of the ways Bing Ads changed over the course of last year and looks at trends to see what's ahead for 2017. The post 2016 in review: Insights for search marketers from Bing Ads appeared first on Search Engine Land.

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SearchCap: Local SEO, link resolutions for 2017 & New Year’s Day Google doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Local SEO, link resolutions for 2017 & New Year’s Day Google doodle appeared first on Search Engine Land.

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Does Matching Title & H1 Trigger Google Overoptimization Penalty?

from Google SEO News and Discussion WebmasterWorld http://ift.tt/2hOZ1TD

Start your SEO and SEM campaigns off fresh with tactics that work

Here’s to a great 2017 full of learning and growing your SEO and SEM success! View ticket options and rates here. We look forward to seeing you at SMX West, March 21-23 in San Jose! The post Start your SEO and SEM campaigns off fresh with tactics that work appeared first on Search Engine Land.

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Local SEO is about so much more than tools

Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren't meant to do our jobs for us. The post Local SEO is about so much more than tools appeared first on Search Engine Land.

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The fake information epidemic and how it will hurt local search in 2017

Fake content and information will be a growing problem in 2017. Columnist Wesley Young takes a look at this trending issue and discusses ways that false information is being used and how local businesses and marketers can protect against it. The post The fake information epidemic and how it will...

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