How your startup should be using Google AdWords

If you're just getting started with your business, figuring out who should manage your AdWords campaigns and what to do first can be a challenge. Columnist Brett Middleton offers tips to get you on the right path. The post How your startup should be using Google AdWords appeared first on Search...

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2hXpQmV

Treat Yo'self: Warm Holiday Wishes from Moz!

Posted by FeliciaCrawford

In almost the blink of an eye, 2016 is coming to a close. And yet as fast as it went, this year absolutely brims with memories. Now that we're full-swing into the season of warm, fuzzy feelings and excruciatingly long lines at the store, the time is ripe to reflect back on all that's passed. And in classic Internet fashion, what better way to reflect than with a quick quiz?

1. So, how are you feeling about this year's wintry season (also known as Q4)?

A. Fantastic! I've been listening to Neil Diamond's rendition of Walking in a Winter Wonderland since before Halloween. Pass the nog, please! ☃️

B. It's been tough. I miss Prince and Bowie and Leonard Cohen. 2016 can't end soon enough!

C. My inbox is full to bursting and I've yet to wrap up that big project. Can we tack on a couple extra weeks?

2. When was the last time you took a vacation, even if it was just a cozy weekend alone with a good book?

A. I'm on vacation this very instant, baby!

B. There's a vague memory of sunlight and warmth, of laughter and joy... but the full picture eludes me. It's been so long...

C. "Vay-cay-shun?" What is this strange tongue you speak, and why do you tease me so?

3. How did you spend your last day off?

A. Slept in 'til [time o'clock], poured myself a steaming mug of [favored beverage], and relaxed by binge-watching [latest season of original Netflix/HBO series].

B. Ran errands, did some chores, caught up on email — you know, everything I didn't have time for during the workweek.

C. You've lapsed into that weird language again. Do you even realize you're doing it?

4. When I say the word "traffic," what's the first thing that comes to mind?

A. My "Greatest Hits of The Cars" album sitting neglected on the turntable. Time to dust it off — I feel a boogie coming on!

B. Crowded commutes and stressful driving conditions. Everybody and their mother is hogging the road this time of year.

C. Oh, please don't say that word! My site's holiday seasonality is giving me indigestion.

How'd you do? If you answered "B" or "C" to any of the questions above, we think you might need to hear a little holiday story...

Many thanks to our awesome video specialist, Michael Bird, our talented star, Rachel Moore, Sadie the Goldendoodle, and a smattering of fantastic Mozzer extras for this poignant vignette!

No matter your method of relaxation — be it eagerly awaiting Season 2 of Westworld, settling Catan with a few good friends, baking cookies with your niblings, or a twelfth reread of Harry Potter — we think you've earned yourself a breather. You work hard at what you do. You stuck with us through thick and thin this year, smiling and commenting and thumbs-up-ing all the way. We couldn't be here without you, and so we insist: Soak in all the goodness this season has to offer and take a moment to treat yourself and those you love. You deserve it!

Happiest of holidays from Roger Mozbot and everyone at Moz!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from Moz Blog http://ift.tt/2iipdTI

SearchCap: Google AMP changes, BrightLocal study & PPC mistakes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP changes, BrightLocal study & PPC mistakes appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2ibMwTn

6 common PPC reporting mistakes that can make you look terrible

Your job is hard enough -- don't sabotage yourself by making these reporting mistakes. Columnist Frederick Vallaeys recounts common paid search errors and advises how to avoid them. The post 6 common PPC reporting mistakes that can make you look terrible appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2hUjTXS

BrightLocal opens its 2016 local SEO survey to see how the industry has changed over the last year

Survey questions cover everything from SEO agency size and revenue to services offered and retainer fees. The post BrightLocal opens its 2016 local SEO survey to see how the industry has changed over the last year appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2hTXlq9

7 things business owners fear (but shouldn’t) about SEO

From concerns about scam artists to misconceptions about measurement, the typical reasons for fear of SEO are many. But contributor Pratik Dholakiya contends there's much to gain by getting past your doubts. The post 7 things business owners fear (but shouldn’t) about SEO appeared first on Search...

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2hd81my

Uncovering the white spaces of opportunity for local search

With “near me” mobile moments surging, contributor Jon Schepke contends that brands must use the context of location across all their search marketing efforts -- paid, earned and owned. The post Uncovering the white spaces of opportunity for local search appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2hVoFHa