SearchCap: Google AMP changes, BrightLocal study & PPC mistakes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP changes, BrightLocal study & PPC mistakes appeared first on Search Engine Land.

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6 common PPC reporting mistakes that can make you look terrible

Your job is hard enough -- don't sabotage yourself by making these reporting mistakes. Columnist Frederick Vallaeys recounts common paid search errors and advises how to avoid them. The post 6 common PPC reporting mistakes that can make you look terrible appeared first on Search Engine Land.

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BrightLocal opens its 2016 local SEO survey to see how the industry has changed over the last year

Survey questions cover everything from SEO agency size and revenue to services offered and retainer fees. The post BrightLocal opens its 2016 local SEO survey to see how the industry has changed over the last year appeared first on Search Engine Land.

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7 things business owners fear (but shouldn’t) about SEO

From concerns about scam artists to misconceptions about measurement, the typical reasons for fear of SEO are many. But contributor Pratik Dholakiya contends there's much to gain by getting past your doubts. The post 7 things business owners fear (but shouldn’t) about SEO appeared first on Search...

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Uncovering the white spaces of opportunity for local search

With “near me” mobile moments surging, contributor Jon Schepke contends that brands must use the context of location across all their search marketing efforts -- paid, earned and owned. The post Uncovering the white spaces of opportunity for local search appeared first on Search Engine Land.

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Google will change AMP display to make it easier to find & share publishers’ direct URLs

Change will be to the header in AMP content, expected in early 2017. The post Google will change AMP display to make it easier to find & share publishers’ direct URLs appeared first on Search Engine Land.

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First day of winter Google doodle marks Northern Hemisphere’s Winter Solstice 2016

Google's Southern Hemisphere homepages have a similar doodle to mark the first day of summer for the other half of the world. The post First day of winter Google doodle marks Northern Hemisphere’s Winter Solstice 2016 appeared first on Search Engine Land.

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