Meet a Landy Award winner: For its work with Scotts Miracle Gro, Acronym wins Best Overall Enterprise SEM Initiative

This year’s Best Overall Enterprise SEM Initiative Landy field was a competitive one. The winner needed to utilize best in class tactics & initiatives, various platforms & tools, and of course improve visability and/or convert new customer on major search platforms and earn a positive...

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How to avoid an outbound link penalty from Google

We've all heard of unnatural link penalties from having a spammy backlink profile, but columnist Tony Edward notes that your site's outbound links need to be monitored as well. The post How to avoid an outbound link penalty from Google appeared first on Search Engine Land.

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Meet a Landy Award winner: Wolfgang Digital integrates search and TV into a cross-channel campaign for a big Irish retailer

The result for Littlewoods Ireland: the most successful Christmas campaign ever The post Meet a Landy Award winner: Wolfgang Digital integrates search and TV into a cross-channel campaign for a big Irish retailer appeared first on Search Engine Land.

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Getting a clearer picture of local marketing attribution

It can be a challenge to get a clear picture of how effective your local marketing efforts are, so columnist Brian Smith outlines some of the more effective methods for tracking in-store attribution. The post Getting a clearer picture of local marketing attribution appeared first on Search Engine...

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Bing Ads starts testing app install ads in the US

The ads are available for iOS and Android apps. The post Bing Ads starts testing app install ads in the US appeared first on Search Engine Land.

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Search in Pics: Google Singapore office, Market Google & a Google cocktail

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google cocktail: Source: Instagram Market Google: Source: Instagram Google...

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Veterans Day Google doodle honors the women & men who serve our nation

Designed by doodlers Olivia Huynh and USCM veteran Diana Tran, the doodle leads to a search for "Veterans Day" and includes a sharing icon. The post Veterans Day Google doodle honors the women & men who serve our nation appeared first on Search Engine Land.

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