Google Quality Rater Guidelines Update March 28

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1UDUtgF

How Trump & Clinton have failed to use free space in Google for US presidential candidates

For a week, neither campaign used the special program giving them guaranteed listings in Google for their name. The post How Trump & Clinton have failed to use free space in Google for US presidential candidates appeared first on Search Engine Land.

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SearchCap: Google Shopping, Google’s HTTPS algorithm & Google Assistant

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Shopping, Google’s HTTPS algorithm & Google Assistant appeared first on Search Engine Land.

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Google’s HTTPS algorithm still only looks at the URL to give ranking boost

Believe it or not, insecure web pages can still get the HTTPS ranking boost. The post Google’s HTTPS algorithm still only looks at the URL to give ranking boost appeared first on Search Engine Land.

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Enterprise SEOs, unite! The SMX East 2016 session recap

What are some of the issues unique to enterprise SEO professionals, and how can you best approach these challenges? Columnist Eric Enge reports on a session from SMX East which covers this topic. The post Enterprise SEOs, unite! The SMX East 2016 session recap appeared first on Search Engine Land.

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How Google uses machine learning in their search algorithms

Gary Illyes of Google tells us Google may use machine learning to aggregate signals together for better search quality, and with RankBrain. The post How Google uses machine learning in their search algorithms appeared first on Search Engine Land.

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3 things to do after a major Google algorithm update

Heard about a new update to Google's organic search ranking algorithm? Don't panic! Columnist Ryan Shelley shares his tips for responding to these updates in a calm and constructive way. The post 3 things to do after a major Google algorithm update appeared first on Search Engine Land.

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