Perfect Your SEM Testing: How & Why To Evaluate Everything: SMX East 2016

Looking for inspiration when it comes to designing and running tests in your PPC accounts? Columnist Aaron Levy recaps a session on this topic from SMX East 2016. The post Perfect Your SEM Testing: How & Why To Evaluate Everything: SMX East 2016 appeared first on Search Engine Land.

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The 2016 #MozCon Video Bundle Has Arrived!

Posted by Danielle_Launders

We’re excited to announce that the MozCon 2016 Video Bundle is ready! That means no more #FOMO — you can catch up on all 27 sessions and over 15 hours of online marketing goodness from some of the brightest minds in the industry. Want to earn more featured snippets? Yup, we cover that. Looking for new tools and tactics for link acquisition? You’ll learn that, too!

Can’t wait to get started? Feel free to jump ahead:

Buy the MozCon 2016 Video Bundle

If you attended MozCon 2016, don’t worry — the videos are included with your ticket. Just check your inbox for an email containing a unique link to redeem a free “purchase.”

MozCon 2016 was the best yet, and I’m not just saying that because I want ya’ll to join me at MozCon 2017. We are really proud of our program this year and can’t wait to share it with everyone, we think you’ll learn a ton and fall in love with the speaker lineup and presentations as much as we did.

The polls are in...

Here’s what our attendees had to say about their experience at MozCon:

Out of the attendees that completed the survey, over 60% said that the content presented was interesting and relevant to their work, while over 80% found that the content itself was advanced enough.

The bundle itself

You’ll have access to all of the presentations, which includes videos of the speakers as well as their slide decks.

For $299, the MozCon 2016 Video Bundle gives you instant access to:

• 27 videos, that’s over 15 hours of content from MozCon 2016
• Stream or download the videos to your computer, tablet, or phone. The videos are iOS, Windows, and Android compatible
• Downloadable slide decks for all presentations

Buy the MozCon 2016 Video Bundle

Ready for your free full session?

We understand wanting to take a test drive before signing on the dotted line, which is why we’re sharing one of our highly-rated sessions with you! You can see what MozCon 2016 is all about with a full session from Joe Hall. He shares how information architecture shapes the way we organize data and build websites and how to rethink IA for SEO and content marketing.

A big and special thanks to everyone on the Moz team that worked hard to make these videos available (and in less than a month after the show!). It definitely takes a village. I want to send thanks (and hugs!) to the crew that worked so hard to process, edit, design, build, code, and more to make this happen. We wish you happy learning and hope to see you at MozCon 2017 in July.

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[Reminder] Upcoming webcast: Take back control of your content

Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than confident about your content marketing operations. Join experts Arnie Kuenn, CEO at Vertical Measures, and Brian Kavanaugh, US marketing...

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Google on what’s important for 2017: Machine learning, AMP & structured data

We asked Google's Gary Illyes what SEOs and webmasters should think about as this year closes. The post Google on what’s important for 2017: Machine learning, AMP & structured data appeared first on Search Engine Land.

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Dear Google, how about OS targeting? Programmatic search?

In light of the recent updates to device bidding in AdWords, columnist Kevin Lee suggests ways in which Google might build on these changes to make the platform even more valuable to advertisers. The post Dear Google, how about OS targeting? Programmatic search? appeared first on Search Engine...

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Hermit Crab SEO

You're heard of Barnacle SEO, but what about Hermit Crab SEO? Columnist Bryson Meunier sheds some light on this troubling black hat practice and urges search engines to do something about it. The post Hermit Crab SEO appeared first on Search Engine Land.

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What are Google’s Gary Illyes favorite ranking signals?

Gary Illyes from Google loves Penguin, Panda and localization algorithms - those are his favorite ranking algorithms. The post What are Google’s Gary Illyes favorite ranking signals? appeared first on Search Engine Land.

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