Yahoo is using display ads to drive search traffic for competitive terms

Ads link directly to search results for terms across a number of competitive verticals. The post Yahoo is using display ads to drive search traffic for competitive terms appeared first on Search Engine Land.

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Google launches new AMP testing tool

Check out the new AMP testing tool in the Google Search Console, it combines AMP and structured data errors with a live preview. The post Google launches new AMP testing tool appeared first on Search Engine Land.

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Large spike in crawl rate, large decrease in sitemap indexing

from Google SEO News and Discussion WebmasterWorld http://ift.tt/2dzmO5f

Google to divide its index, giving mobile users better & fresher content

Currently, Google has a single index of documents for search. Google's Gary Illyes announced they plan on releasing a second search index, mobile and desktop - with mobile being the primary. The post Google to divide its index, giving mobile users better & fresher content appeared first on...

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Google’s latest voter search tool serves up ballot information & polling places

Queries for "who's on my ballot" and "where to vote" delivers an interactive tool that lists candidates and polling locations. The post Google’s latest voter search tool serves up ballot information & polling places appeared first on Search Engine Land.

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Number of indexed pages down exponentially

from Google SEO News and Discussion WebmasterWorld http://ift.tt/2bFwBud

Are there PPC monsters lurking inside your paid search account?

Are your paid search campaigns looking a bit scary? Columnist Jacob Baadsgaard describes how to vanquish the monsters that may be wreaking havoc on your accounts and impacting PPC performance. The post Are there PPC monsters lurking inside your paid search account? appeared first on Search Engine...

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