Rethinking today’s attribution problem in digital marketing

Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common gaps in attribution and some ideas for thinking more holistically about your digital marketing campaigns. The post Rethinking today’s attribution problem in...

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How should your ad budget impact campaign building?

Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation. The post How should your ad budget impact campaign building? appeared first on Search...

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Unexpected Penguin 4.0 hit - Share traffic declines only please

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Best practices for personalizing content at the local level

Searchers now use a wide range of devices to shop for nearby products and services, yet it’s a challenge for brands to find consumers online in the “near me” moments that matter. Join our panel of experts as they provide best practices and insights into how brands can connect with local...

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SearchCap: Google’s quality updates, link building & agenda for MarTech Europe

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google’s quality updates, link building & agenda for MarTech Europe appeared first on Search Engine Land.

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Why Google’s quality updates should be on your algorithmic radar [Part 2]: The connection to low-quality user experience

In the second installment of his two-part series on Google's quality updates (aka Phantom updates), columnist Glenn Gabe explains the connection between user experience and organic search performance. The post Why Google’s quality updates should be on your algorithmic radar [Part 2]: The...

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I’ll stop the world and link with you

Wondering why a link builder gives a link to someone? Contributor Julie Joyce takes us through a few failures and successes that can help you better understand why people link. The post I’ll stop the world and link with you appeared first on Search Engine Land.

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