Google seeks to humanize its brand with new “Google Assistant” female persona

She seeks to be a "companion" that is "always there but never in the way." The post Google seeks to humanize its brand with new “Google Assistant” female persona appeared first on Search Engine Land.

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With Google Assistant & Google Home, Google seeks to win the hands-free generation of search

Having won on desktop and mobile, Google now wants to succeed in an entire new area: hands-free search, especially within homes. The post With Google Assistant & Google Home, Google seeks to win the hands-free generation of search appeared first on Search Engine Land.

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Google and Progressive Web Apps: the mobile experience and SEO

What's the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations. The post Google and Progressive Web Apps: the mobile experience and SEO appeared first on Search Engine Land.

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Multi-location local SEO strategy: domain structure

How should brands with multiple brick-and-mortar locations structure their web properties? Columnist Andrew Beckman weighs in. The post Multi-location local SEO strategy: domain structure appeared first on Search Engine Land.

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Bing Ads opens pilot for device bidding

Bid adjustments for each device type will be available with bigger bid ranges for tablet and mobile. The post Bing Ads opens pilot for device bidding appeared first on Search Engine Land.

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Don’t let your business play possum with local search

Columnist Adam Dorfman explains how Google's recent local search algorithm update, "Possum," has impacted brick-and-mortar businesses. The post Don’t let your business play possum with local search appeared first on Search Engine Land.

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WordPress.com adds “advanced” SEO tools and it’ll make you smile

Need a reminder that a lot of business owners are still in need of basic SEO? WordPress.com's "advanced" tools offer exactly that. The post WordPress.com adds “advanced” SEO tools and it’ll make you smile appeared first on Search Engine Land.

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