SearchCap: Offline call data, AdWords budget creep & AMP fire hose

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Offline call data, AdWords budget creep & AMP fire hose appeared first on Search Engine Land.

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Right part and search results

from Google SEO News and Discussion WebmasterWorld http://ift.tt/2dpQGCw

Ranking ramifications similar content within same site

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Allstate: offline call data improved SEM performance and the customer experience

Company generated increase in quality calls and lowered customer acquisition costs. The post Allstate: offline call data improved SEM performance and the customer experience appeared first on Search Engine Land.

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3 mysterious and scary ways AdWords budget creep can happen to you

Are you feeling spooked by a mysterious rise in ad spend? Columnist Pauline Jakober takes a look at what you can do in AdWords to solve the mystery. The post 3 mysterious and scary ways AdWords budget creep can happen to you appeared first on Search Engine Land.

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How mobile has changed the way we search, based on 10+ years of eye-tracking studies

How has the rise of mobile changed the way people view Google SERPs? Contributor Kristi Kellogg summarizes a session from SMX East in which Mediative's Chris Pinkerton discusses the results of eye-tracking studies. The post How mobile has changed the way we search, based on 10+ years of...

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Google opens the AMP fire hose

Columnist Barb Palser believes that the broad surfacing of AMP content in mobile search will expose a universe of AMP content that’s been hidden from view. The post Google opens the AMP fire hose appeared first on Search Engine Land.

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