Updating your SEM toolbox with new, shiny tools –- SMX East 2016

Ask any PPC professional the secret of their success, and they'll often point to tools that help them do their jobs better. Columnist Pauline Jakober recaps a session at SMX East where the best of these tools were discussed. The post Updating your SEM toolbox with new, shiny tools –- SMX East...

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Google says Penguin recoveries have started to roll out now

Have you been waiting two or more years to recover from your Penguin penalty? Google said the recoveries are starting now. The post Google says Penguin recoveries have started to roll out now appeared first on Search Engine Land.

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SearchCap: Google Penguin & disavows, search ad news & Amazon search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Penguin & disavows, search ad news & Amazon search appeared first on Search Engine Land.

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Report: Amazon grows lead as product search engine of choice

94 percent of consumer-survey respondents said they planned to shop on Amazon this holiday season. The post Report: Amazon grows lead as product search engine of choice appeared first on Search Engine Land.

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Google Penguin doesn’t penalize for bad links – or does it?

You technically no longer need to use the disavow file to help fix your Google Penguin issues - here is why. The post Google Penguin doesn’t penalize for bad links – or does it? appeared first on Search Engine Land.

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Google announces slew of search ads and Analytics updates at SMX East

New audience targeting solutions, a free version of Optimize 360 and more. The post Google announces slew of search ads and Analytics updates at SMX East appeared first on Search Engine Land.

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The four pillars of the future of SEO

What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our industry is headed in. The post The four pillars of the future of SEO appeared first on Search Engine Land.

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