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Thursday, September 1, 2016
The Neverending Story book Google doodle marks 37th anniversary of children’s novel
Designed by Sophie Diao, "The Neverending Story" doodle was inspired by artwork from the book's original publication. The post The Neverending Story book Google doodle marks 37th anniversary of children’s novel appeared first on Search Engine Land.
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can keywords seperated by commas be read by Google?
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Using the Barnacle SEO Method to Prove Local Community Awareness
Posted by MiriamEllis
‘Barnacle SEO’ was a term first popularized by Will Scott in 2011 to describe the process of attaching your business to existing high-ranking entities (like major directories) and then promoting them as a means of dominating search engine results for desired terms.
Today, we’re going to take that novel concept in a different direction, with the goal of increasing brand awareness for single, multi-location, and enterprise local businesses by latching onto existing influences in any given community. Up ahead: simple tips for interpreting your city, a downloadable community awareness spreadsheet, and real-world examples for your inspiration!
Before we dive in, take a look at these two eye-opening statistics:
“73% of people care about the company, not just the product, when they’re making purchasing decisions.”
– BBMG
“63% of global consumers would buy from a company they consider to be authentic, over and above competitors.”
– Cohn & Wolfe
The Cohn & Wolfe survey of 12,000 participants included these definitions of authenticity consumers care about: the business stands for more than just making money (74%), has a relevant and engaging story (43%), and is well-known in its region or field (63%). The combination of these three statistics should ring bells with any local search marketing expert or department.
Today is the last day you'll ever worry over what to write about
Independently owned businesses hit roadblocks when they fear they have nothing real to say. Multi-location businesses fret over meaningful differentiation of one location from another. Large enterprises struggle with fostering local authenticity because the distance between the CEO and the clerk behind the checkout counter is sometimes too great, and brand-wide initiatives may result in generic, rather than truly local, messaging.
How to overcome these challenges? The solution lies in realizing that almost any given community is already writing your local story; you just have to discover how to latch onto it.
A significant portion of your blog posts, social outreach, and even paid advertising can be based on the fact that there are local, national, and global influences already firmly established in the minds of your consumers, almost every day of the year. Whether it’s the small-town 4th of July BBQ or the big-city Earth Day celebration, there are events, holidays, weather patterns, long-standing customs, and emerging news items of which your customers are already aware. Your barnacle local awareness marketing simply involves tying your business into pre-existing conditions, proving that you, too, are aware.
Barnacle example #1
To put it another way, you don’t have to tell a customer that summer has arrived. He already sees the sunshine and feels the heat. But if one of the branches of your home improvement franchise is located in a steaming hot, asphalt-topped shopping center, you can:
- Set up a big, friendly, self-serve cooler of iced tea and invite customers to pop in for a free drink.
- Erect a doggy drinking station under a shady overhang and let customers know they can stop by anytime.
- Set up a few quality lawn chairs next to your big display of high-powered fans and invite customers to take a seat and enjoy the breeze.
- Blog, tweet, post, hang up signage, and otherwise share your call for neighbors to come cool off while they’re making their usual shopping rounds.
- Hold a summer contest with a prize of vouchers for the local swim center or other refreshing retreat.
- Sponsor the swim center and earn a sponsorship listing on their website
All of this says you’ve noticed it’s summer, too, that your customers are perspiring, and that you’d like to help. Your outreach establishes your goodwill and an extra reason to visit your business.
Barnacle example #2
Or maybe yours is a large natural foods store enterprise, and you’ve got a location in Albuquerque, New Mexico. Every October, the city hosts the famed week-long Albuquerque International Balloon Fiesta. Your customers are already aware of this event, already talking about it, and making plans surrounding it. Your proofs of local awareness could include:
- Sponsorships
- Donations of money or supplies
- A food booth at the event
- An event photo contest with a nice prize
- In-store specials on picnic items to take to the event
- Fun tips for planning a great picnic meal
- ‘Secret’ insider info on great parking spots near the event grounds
- Staff photos of the fiesta
- Sharing all of the above on your website and social profiles
Your outreach will put this branch of your enterprise right in the middle of a major community happening, establishing your local awareness.
With even a modest application of research and brainstorming, chances are, your community is literally overflowing with inspiration for barnacle local marketing opportunities. For efficiency’s sake, organization will play a key role in planning your schedule of timely outreach. Read on!
4 simple steps to becoming a seaworthy Barnacle Marketer
1. Start with a spreadsheet
There’s nothing quite so organized as a good old spreadsheet, and to save you trouble, we’ve created this one for you, pre-filled in with major holidays and a few influences and fields we think will help you get started. Some holidays are on fixed dates, of course, but you’ll want to edit the dates of others each year.
Here’s an example of what a completed spreadsheet might look like for the month of September for a hypothetical major medical center in the city of Boise, Idaho:
Access your complimentary spreadsheet here.
To make a copy for your own use, simply select “File” from the main menu, then “Make a copy.” You can then add in your own events, change up the formatting, translate it to Swahili, whatever you’d like.
2. Do local, national, and global research
Almost every local Chamber of Commerce website has an events calendar which will detail most significant community happenings. You can also use sites like Eventbrite for further inspiration. And, indeed, there are paid opportunity-finding services like ZipSprout that can do the work for you and hook you up with with relevant sponsorship matches. Remember, you’re looking for well-known happenings that are already part of your customers’ consciousness — events that they are seeing advertised around town, promoted on the web, local TV, and radio.
On the national/global side, major news sites will be your best bet. Some events (like international summits or sports championships) are publicized well in advance. Others will require-up-to the minute awareness of items in the ‘15 minutes news cycle’ that could impact your customers in some relevant way.
Gather links as you do your research and enter them in the spreadsheet.
3. Identify opportunities for participation & promotion
In our hypothetical example, the medical center has identified 2 holidays, 1 national/global influence and 3 local events in September. Their participation in these 6 existing circumstances might be broken down like this:
Image via Pixabay
Labor Day (9/5)
Given that this national holiday honors workers, the medical center has an opportunity for outreach about preventing common work-related injuries like carpal tunnel syndrome, eye strain from computer use, or back problems caused by heavy lifting or improper footwear.
Promotional Opportunities: The doctors could hold a free work-safety seminar for local start-up owners and blog about it. They could also post simple preventative health tips for workers on Facebook and Twitter. They could run an Instagram campaign with photos of optimal vs. risky postures for sitting, standing, and lifting at work, engaging the audience to check whether they are practicing good habits.
Image via Jeremy Noble
Local Labor Day Picnic (9/5)
Local traditions like this are a natural opportunity for sponsorships. New to sponsorships for local businesses? This excellent guide will give you a crash course. The medical center could simply help provide funds for the seating, food, and entertainment in exchange for being listed as a sponsor on promotional materials, or they could take a more active role. They could set up a booth at the picnic, offering refreshments high in electrolytes to rehydrate picnic-goers, or maybe free 5-minute therapeutic foot massages, or UV-protective sunscreen.
Promotional Opportunities: To truly ‘barnacle’ onto this event, the medical center should promote both it and their participation in it on their website and social profiles. Posts, tweets, and images to the tune of “Treat tired feet to a free massage by a licensed practitioner at the Labor Day Picnic, courtesy Green of Tree Medical Center,” with links to the event website would all be good. Promote the event, promote yourself.
Image via Clemens v. Vogelsang
Art in the Park (9/9–9/11)
Billed as one of the premiere art events in the Northwest, this annual Boise exhibit is another sponsorship no-brainer. These days, most event committees clearly post calls for sponsorship on their websites, and the really savvy ones detail exactly what sponsors can expect in return in terms of brand promotion including signage, blog posts, and social mentions. So, that’s one option. Another is to barnacle onto the idea that art serves many purposes in the human community and is, in fact, used as a form of therapy. If the medical center is full-service, there's a clear opportunity to connect health and art.
Promotional Opportunities: If the medical center is an event sponsor, they could promote the event on the clinic’s website, and tie the theme into the practice of art therapy. This would be an excellent month to raise awareness of the center’s group art therapy sessions, or to offer a series of social media tips about the ways in which many art forms are believed to have a positive impact on everything from depression to stroke recovery. Or, perhaps some of the doctors’ or patients’ artwork will be featured in the event. What a great chance for some Pinterest marketing and an invitation to come see more of this work hanging in the medical center’s reception area!
Image via bark
First Day of Fall (9/22)
At first glance, many businesses may struggle to see how they can tie in with community awareness of leaves changing color or pumpkins ripening, but it just takes a little ideation. The medical center might launch a Healthier Boise campaign, with free flu shots, reminders to get asthma inhaler prescriptions refilled against the coming onslaught of woodstove smoke, and healthy recipes for using all those butternut squashes and greens in the market for optimum vitamin intake.
Promotional Opportunities: The campaign can be promoted on all of the medical center’s social profiles, as well as on the homepage of the company website, supported by additional pages or posts of useful content. This would be a smart time to interview some of the clinic’s doctors on general preventative medicine tips to strengthen the community for the coming cold season.
Image via Susumu Komatsu
Walk to End Alzheimer’s (9/17)
A renowned event like this offers remarkable, diverse opportunities for advocacy, sponsorships, and donations. Doubtless, numerous staff members will be participating in the walk and the medical center can tell the story of this while also tying this into ongoing research and services relating to Alzheimer’s at their facility.
Promotional Opportunities: Event booths, individual sponsorships, staff photos, patient photos, fundraising goals, and education can all be socially promoted. Participation in a large event like this deserves top billing on the website homepage, too, backed up with blog posts.
Image via Pixabay
Global Obesity Summit Los Angeles (9/26 - 9/28)
Most industries have summits, conferences, and events that will be attended by staff members and, often, consumers as well. Given how often America’s obesity epidemic is mentioned in mainstream media, the medical center can see in this important global event an opportunity for education and outreach on a very current topic. Sponsorship opportunities are easily apparent. Or, if one or more of the doctors will present at the summit or even just attend, their research and discoveries can then be shared with the city of Boise.
Promotional Opportunities: Staff participants can be interviewed for the blog, offering new suggestions for maintaining a healthy weight based on summit presentations. If the medical center offers exercise classes or dietary counseling, here’s a perfect opportunity to reach out socially with a free first session offer to the community. Could be a fun time to experiment with Snapchat. Be as generous as possible in sharing tips that could improve patients’ lives.
Even at a glance, it’s easy to see that a local business can quickly fill every calendar month of the year with community outreach and promotion of the company’s involvement. Don’t forget that to be a good barnacle, you’ve got to promote awareness of community happenings as well as promoting your own participation in them. Put up in-store flyers and posters, tweet, share, and chat!
I’d further recommend tracking the outcomes of each campaign so that you learn, over the course of the next couple of years, which events and which forms of participation resonate most with a given community and result in the greatest ROI for the business.
My question for our readers: Which forms of tracking do you use to measure success from these types of activities? Please, share your expertise to benefit the community!
4. Designate a Local Expert at each business location
Hopefully the above three steps will already have the wheels turning about how your brand can discover and participate in the influences your potential consumers are already aware of, but doubtless, this questions arises:
“Who's going to do all of this work?”
The answer is, you’re going to need to give an existing employee or a new hire the nifty title of ‘Local Expert.’ If you’re the owner and your business is very small, the Local Expert may have to be you until you grow the company a bit more, but for most small-to-large local businesses, local marketing is vital enough to be a genuine job.
Multi-location companies and large enterprises should expect to appoint a Local Expert for each branch, or at least for each city in which the business operates. In the interview process, here are 5 things you want to look for in an existing or new staff member that should spell success:
- Has lived in the target city for some years. A born-and-bred local would be my ideal, because she may be aware of cherished history and customs beyond the ken of newcomers, but let’s stipulate that the Local Expert has lived in the region for at least a couple of years.
- Has above-average communication skills, both in person and on the web. Your expert will not only be socially promoting your company’s participation in events (necessitating interaction with the community), they will also likely be on the phone with event holders and attending some events in person. Be sure you feel confident about this person representing your business and that they have the real-world social skills necessary to foster excellent interactions.
- They must know or be willing to learn the basics of Local SEO. Even if this staff member has nothing to do with optimizing your website or managing your citations, they must understand that the core goal of all of their work will be increasing the local visibility of your brand. They need to understand how local search works to comprehend why this is such a big deal.
- They must know or be willing to learn local/social media marketing. If the candidate for the job can reel off the things they're already doing on YouTube, Twitter, Facebook, Snapchat, Instagram, Periscope, smartphone apps, and their personal blog, you’ve got a winner on your hands. Better still if they tend to be ahead of the social technology curve and are able to identify trends in the popularity of various platforms that could spell out innovative opportunities for your local marketing.
- They should bring a sense of excitement and fun to the work. Based on the barnacle principle, your Local Expert should be energized by the task of promoting both his city and his workplace, enriching the community with useful information. This is one job in which enthusiasm will really shine through in the final product.
Would some real-world inspiration really get you going?
I always find it easier to conceptualize tasks when I take a look at what others have done. If that goes for you, too, here are some real-world examples of local awareness proofs.
- Here’s an inspiring story about a NYC-based organization called New Women New Yorkers which helps immigrant women gain access to resources that will make their lives safer, more profitable, and more interesting in their new country. A local Lebanese restaurant called Manousheh answered the organization’s call for sponsorships and donations for an event, and was thanked on an events page and mentioned on events sites like this one. To close the barnacle loop, all the restaurant needs to do is start a page on their own site mentioning that they support this organization and that they participated in an event. It would be nice, too, if the organization would make sponsor logos link to their websites. Everybody is off to a good start here and just needs to go one step further.
- 2016 marked the 41st anniversary of a Santa Fe event called Pancakes on The Plaza. Local bank First National of Santa Fe comes out as a winner with a featured logo on this sponsors page and with a barnacle shout out on their own website, promoting both their participation and the event, plus proud mentions on their Facebook page. The deal is further sweetened by blog mentions like this one, this one, this one... and the list goes on!
- And here’s a delightful example of just how grateful a really motivated business can be to its sponsors. In this case, the Prince Edward Island Potato Board is getting all kinds of Twitter love from a local restaurant and live theater venue:
And PEI Potato barnacles on like pros, holding a contest for tickets to a summer musical performance at the sponsored theater:
If restaurants, banks, & potato growers can do it, so can you!
Your community is already alive to the influences surrounding it: businesses, events, organizations, seasonal traditions, and relevant news. You don’t have to write a new story from scratch; you just need to discover where you fit into the existing storyline. Generosity, creativity, and a genuine desire to contribute to community well-being are what it takes to become a visible player in local life.
Has your business been using the barnacle method all along to prove local awareness? Our Moz community would benefit from your inspirational stories. Please share them in the comments!
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SearchCap: Google real time carousel, In Apps search & AdWords sitelinks
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google real time carousel, In Apps search & AdWords sitelinks appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. 
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Get Your Seattle Exploration on at MozCon 2016!
Posted by EricaMcGillivray
MozCon is fast approaching us! On September 12-14—just two weeks away—1,400 online marketers will descend on Seattle, ready to learn about SEO, content, Google Tag Manager, conversion rate optimization, and so much more. We've got fewer than 60 tickets left, so grab yours now.
If you haven't done so, check out all the learning! This post is geared toward the things you can do when MozCon sessions aren't happening.
Places you'll want to go as recommended by Mozzers
While you're in Seattle, we want to make sure you have a fabulous time. Seattle in September is beautiful. It's still sunny outside, and it's the time of year people come to Seattle and then want to move here. So we've complied a list of great activities and restaurants:
Sights
"Incredible views of the city, float planes landing overhead, Space Needle in the background, Ivar's Clam Chowder down the street, bikes all over the place."
"This is my favorite place in all of Seattle! Stroll around the park and stop in the Seattle Asian Art Museum and the conservatory, then climb to the top of the water tower for an incredible view. You can also walk through the graveyard and see Bruce Lee and Brandon Lee's grave. After all that walking, hop over to the adorable and delicious Volunteer Park Cafe."
"Amazing views, has a mini gravel beach, and lots of park space. Great for running and cycling. I ride my bike along EBT nearly everyday to Moz, and I fall in love with city over and over again."
"Alki is a beautiful walk with a spectacular view of Puget Sound and the Olympic Mountains. It's got some good restaurants, and even a little history as the site of the original settlement."
"If you've never been to the Pacific Northwest (or even if you have!), Discovery Park on a clear day is a great place to see the Olympic Mountains, Puget Sound, Mt. Rainier, and to get some quality forest walking done all in one fell swoop. Plus, it's 20 minutes from downtown! (Pro tip: For the easiest view access, park in the lot on W Emerson just before 43rd Ave W.)"
"People of every ilk converge to exercise, feed ducks, play with dogs, and covet the dogs of others."
Activities, tours, and museums
"What a great way to hear about and experience early-Seattle's history!"
"Seattle is surrounded by water and mountains. The ferry is the easiest way to experience that scenery. The view of the city is amazing too!"
"It is special to me because I've only been to Seattle once, as I work remotely in the UK. It was a joy the see how strong the love for pinball is in Seattle. The Pinball Museum houses the world's biggest pinball machine, and it is really something to behold; it's like hugging a dining room table."
Restaurants and bars
"Laid back, good music, cheap food, and nice people."
"If you are a vegetarian (or love vegetarian food), the Happy Hippy Burger is a must. It is not only the best veggie burger in Seattle, but it's the best I have ever had. Cyclops also has great drinks and food for the omnivores, too."
"This hole in the wall has it all! Pie Bar serves up warm, freshly baked slices of heaven with a pint of bliss. Savory pies, sweet pies, pietinis, craft spirits, and beer...all nestled in an elegant, cozy venue where you won't have to shout over a crowd 3-hipsters-deep to order. And if you're done with your pie and ready for some pinball and arcade games, John John's Game Room is directly next door!"
"This hip little eatery has some awesomely tasty foods, a sweet little private back patio, a laidback atmosphere, and awesome drinks. Plus, it's right in the heart of Capitol Hill, one of my favorite 'hoods in the city."
Bonus! Lightning suggestions:
- The Fat Hen
- Smith
- Bottega Italiana
- Cafe Turko
- Shorty's
- Omega Ouzeri
- Sushi Kashiba
- Métier Seattle
- General Porpoise Doughnuts
- Sizzle Pie
- Holy Mountain Brewing
- Herb and Bitter
- Lionhead
- Optimism Brewery
- Meet the Moon
- Bar Melusine
Brian Childs' recommendation corner
"I put this Google map together for friends visiting the city. Includes lots of breweries, bars, restaurants, and things to do: Get the info!"
Official MozCon evening events
For all our evening events, make sure to bring your conference badge AND your US ID or your passport.
Monday Night MozCrawl
From 7:00pm - 10:00pm, you can head to all the stops at your own pace and in any order. Visit all the stops, fill out your punch card, and return it to the swag store on Tuesday morning to enter to win a golden Roger!
- Barca hosted by Unbounce
- Capitol Cider hosted by Buffer
- Comet Tavern hosted by SimilarWeb
- Linda’s Tavern hosted by WordStream
- Still Liquor hosted by Whitespark
- Unicorn hosted by BuzzStream
Tuesday MozCon Ignite
If you're looking for networking, this is event for you! Join us at from 7:00-10:00pm at McCaw Hall for a night of networking and five-minute, Ignite-style passion talks from your fellow attendees. This year, our talks will range from information and unique to heartwarming and life changing. You don't want to miss this MozCon night.
- 7:00-8:00pm Networking
- 8:00-8:05pm Introduction with Geraldine DeRuiter
- 8:05-8:10pm Help! I Can't Stop Sweating - Hyperhidrosis with Adam Melson at Seer Interactive
- 8:10-8:15pm A Plane Hacker's Guide to Cheap *Luxury* Travel with Ed Fry at Hull.io
- 8:15-8:20pm Life Lessons Learned as a Special Needs Parent with Adrian Vender at Internet Marketing Inc
- 8:20-8:25pm How to Start an Underground Restaurant in Your Home with Nadya Khoja at Venngage Inc.
- 8:25-8:30pm Embracing Fear, Potential Failure, and Plain Ol' Discomfort with Daisy Quaker at AMSOIL INC.
- 8:30-8:35pm How Pieces of Paper Can Change Lives with Anneke Kurt Godlewski at Charles E. Boyk Law Offices, LLC
- 8:35-8:40pm Is Your Family Time for Sale? with Michael Cottam at Visual Itineraries
- 8:40-9:20pm Networking with desserts and refreshments
- 9:20-9:25pm Prison and a Girl that Loves Puppies with Caitlin Boroden at DragonSearch
- 9:25-9:30pm Embracing Awkward: The Tale of a 5' 10" 6th Grader with Hannah Cooley at Seer Interactive
- 9:35-9:40pm Finding Myself in Fiction: LGBTQUIA Stories with Lisa Hunt at Moz
- 9:40-9:45pm Wooly Bits: Exploring the Binary of Yarn with Lindsay Dayton LaShell at Diamond + Branch Marketing Group
- 9:45-9:50pm How a Cartoon Saved My Life with Steve Hammer at RankHammer
- 9:50-9:55pm Flood Survival: Lessons from the Streets of ATL with Sarah Lively at Nebo Agency
- 9:55-10:00pm Hornets, Soba, & Friends: A Race in Japan with Kevin Smythe at Moz
Wednesday Night Bash!
From 7:00-12:00 midnight: Bowling, pool, Jenga, a slow-motion booth, a photo booth, karaoke, cupcakes, food, drinks, and more! You don't want to miss our annual bash.
Rent some bowling shoes and go for a turkey. Sing your heart out just like you recently joined Journey. Snap photos with your friends while wearing silly hats. Show off how much of a ringer you are at pool. Get into a chicken strip-eating contest. Hang out with your new MozCon friends one last time, and celebrate all the learning!
Birds of a Feather lunch tables
If you want to spend your lunchtime getting great advice from your fellow attendees about online marketing or meet people in your specialty, check out our birds of a feather lunch tables:
Monday, September 12
- Women in Digital hosted by Heather Physioc at Tentacle Inbound, LLC
- Search Marketing for Nonprofit Organizations hosted by Sheena Schleicher at Schleicher Marketing
- Content MArketing for E-Commerce hosted by Kane Jamison at Content Harmony
- Local SEO hosted by Kristina Kledzik at Rover
- Topical Analysis hosted by Michael Cottam at Visual Itineraries
- In-house SEO hosted by Andy Odom at Santander Consumer USA
- Making CRO Work for Your SEO hosted by Patrick Delehanty at Marcel Digital
Tuesday, September 13
- Local Search hosted by George Freitag at Moz
- Growth Hacking hosted by Brittanie MacLean at Realty Austin
- Continuing Marketing Education hosted by Rachel Goodman Moore at Moz
- Marketing Automation hosted by Ed Fry at Hull.io
- How to Smartly Mix Search and Content to Aid Overall Business Strategy by Ronell Smith at Ronell Smith Consulting
- E-Commerce SEO hosted by Everett Sizemore at Inflow
- SERP Features hosted by Jon White at Moz
- Technical SEO hosted by Bill Sebald at Greenlane Search Marketing
Wednesday, September 14
- Google Penalties hosted by Michael Cottam at Visual Itineraries
- Advanced SEO hosted by Britney Muller at Moz
- Marketing for USA Manufacturing Companies hosted by Crystal Hunt at Grassroots Fabric Pots
- Work-Life Balance hosted by Keri Morgret at Inbound.org
- Local Search hosted by George Freitag at Moz
- Marketing Automation hosted by Ed Fry at Hull.io
- Content Marketing hosted by Trevor Klein at Moz
Join the Fitbit Group
Track your steps while networking and cheer on your fellow attendees!
Play Roger Patrol!
Ready for some friendly competition between your fellow attendees? We’ve built a special MozCon game just for you. You'll play as starship, part of Roger Patrol! Try and beat the top score on Roger Patrol video game by zapping asteroids, destroying evil spaceships, and protecting Roger Mozbot's universe. We’ll provide a download link for attendees, and you’ll also find three arcade-style boxes of the game throughout the MozCon venue.
Visit our Partner Hub, get your photo taken with Roger, and more arcade-style fun
As you head up to registration, entering MozCon, you won't want to miss all the activities around you and happening when the conference isn't in active session.
Say hello to our Partners
Every sulk through an exhibitor hall with your head down like you're in middle school again? Us too. Which is why at MozCon, we wanted to do something different. Our invite-only partners are not only respectful, but we've vetted their activities and their products to make sure they are useful to you. So say hello, and we promise you might instead get a postcard to send home, a t-shirt, or a special MozCon coin.
Our great partners:
Stop each day at the Swag Store!
After the first day, Registration will be transformed into a swag store. You don't want to miss out on these goodies. On Tuesday, you'll be able to pick up your official MozCon 2016 t-shirt. On Wednesday, you'll get your own Lego Roger.
Meet Mozzers to give feedback or Ask an SEO
Make sure to stop by the Moz Hub. We'll be there to answer your questions about Moz Pro and Moz Local. Learn about our latest offerings and updates. Get insights into how best to use the tools.
And by popular demand, we've added Ask an SEO. Mozzers and Associates with expertise in SEO will be there to answer your burning search questions and kickstart you with new ideas for your search campaigns.
Play the Roger claw machine
We're bringing back the plushie claw machine! If you missed out getting one of our plushie Roger Mozbots, or you just need another as a small child or pet decided Roger was their best friend, now's your chance. In order to play, you must visit one of our Partners or the Moz Hub for a special shiny coin. Then take that coin to the claw machine!
Don't worry, we've put a TAGFEE spell on this machine, so you may find it a little easier than the ones in the malls of your childhood. ;)
Take a photo with Roger Mozbot
A MozCon tradition you won't want to miss. Get your annual photo (or maybe it's your first!) taken with the cuddliest robot in the galaxy, Roger Mozbot.
Donate to charity, on us!
Open up your Monday swag kit and inside you'll find $5 Roger bucks. You get to donate this to one of three charities (charities selected by Mozzers):
- PAWS - people helping animals
- International Justice Mission - a global organization that protects the poor from violence in the developing world
- Seattle Children’s Hospital - to prevent, treat, and eliminate pediatric disease
Roger Mozbot will then count the bucks and write a check to each charity.
Push pin world map
Ever play pin the tail on the donkey? Well, this is like that, but pin the spot where you are from, minus the blindfold.
In Seattle on Thursday post-MozCon? We have MozPlex tours.
Every wonder where Roger Mozbot lives? Or heard of the stories of cereal bars and rooms named after starships and robots? Is is true that Mozzers have sit/stand desks? Don't miss out on our Office Tours on Thursday 9/15. Sign up for your time slot.
Even more fun in Seattle
Don't miss our posts from years past, which are full of restaurant, activity, and more recommendations: 2015, 2014, 2013, and 2012.
Activities happening around Seattle from Saturday, September 10 - Sunday, September 18
- September 9-11, San Gennaro Festival in Georgetown
- September 10, Thai Festival Seattle
- September 11, Live Aloha Hawaiian Cultural Festival
- September 11, Second Saturday Art Walks
- September 11, Historic Tour of the Moore Theater
- September 15, Columbia City Art Walk
- September 15, Seattle Center's “Best Damn Happy Hour”
- September 16, University District Art Walk
- September 17-18, Fiestas Patrias – Latin American Independence Festival
- September 17-18, Seattle Mini Maker Faire
- September 17, Ballard Civic Orchestra's “Celebrating Hispanic Cultural Heritage”
- September 17, White Center Art Walk
- September 17, Historic Tour of the Neptune Theater
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