SearchCap: Google EU charges, Bing Ads changes & keyword planner bugs

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google EU charges, Bing Ads changes & keyword planner bugs appeared first on Search Engine Land.

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Bing Ads’ Lynne Kjolso talks growth after Yahoo, LinkedIn, voice search & quick wins

In a keynote discussion at SMX Advanced, Lynne Kjolso, General Manager, Global Search Sales and Service at Microsoft, talked about how Bing Ads is evolving for mobile and more. The post Bing Ads’ Lynne Kjolso talks growth after Yahoo, LinkedIn, voice search & quick wins appeared first...

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Google RankBrain "involved in every query"

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Google clarifies Keyword Planner doesn’t require an active campaign

Google says a technical glitch is causing some users to receive error messages when trying to access Keyword Planner from AdWords. The post Google clarifies Keyword Planner doesn’t require an active campaign appeared first on Search Engine Land.

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The right way to get dynamic with Google AdWords

Want to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work for you. The post The right way to get dynamic with Google AdWords appeared first on Search Engine Land.

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What’s the best attribution model For PPC?

Columnist Aaron Levy explores some common attribution models used by digital marketers. Which one is right for your business or client? The post What’s the best attribution model For PPC? appeared first on Search Engine Land.

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Google facing likelihood of third antitrust complaint in Europe

AdWords and search-box contracts the focus of potentially impending third Statement of Objections from European Commission. The post Google facing likelihood of third antitrust complaint in Europe appeared first on Search Engine Land.

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