Influencing with ad copy: how to truly drive action

Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers' decision-making brains to drive clicks and conversions. The post Influencing with ad copy: how to truly drive action appeared first on Search Engine Land.

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FAQ: All about the new Google RankBrain algorithm

Google's using a machine learning technology called RankBrain to help deliver its search results. Here's what's we know about it so far. The post FAQ: All about the new Google RankBrain algorithm appeared first on Search Engine Land.

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Google uses RankBrain for every search, impacts rankings of “lots” of them

Last year, RankBrain was used for less than 15% of queries. Now Google's confidence has increased enough that it's used all the time. The post Google uses RankBrain for every search, impacts rankings of “lots” of them appeared first on Search Engine Land.

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Fishing for B2B success: How to use AdWords to “land a big one”

Like fishing, refining your AdWords campaign takes time and patience. Columnist Jacob Baadsgaard outlines his process for catching big leads in B2B. The post Fishing for B2B success: How to use AdWords to “land a big one” appeared first on Search Engine Land.

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Why retailers shouldn’t overreact to the voice search revolution

Columnist Andy Taylor of Merkle|RKG shares data and provides insight into how voice search is impacting retailers. The post Why retailers shouldn’t overreact to the voice search revolution appeared first on Search Engine Land.

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Key takeaways from the Google AMA: RankBrain, panda, penguin, bots & more

From Panda to Penguin, authorship to HTTPS, search console and mobile index - here are my key points from the SMX Advanced talk with Google. The post Key takeaways from the Google AMA: RankBrain, panda, penguin, bots & more appeared first on Search Engine Land.

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Google Traffic Behavior (Drops and recoveries)

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