General rule for disavowing - What makes link "bad"?

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No, SEO isn’t “search engine manipulation” that Google will ban you for

In a legal statement, Google introduces the term "search engine manipulation" -- but think of it as a synonym for spam, not SEO. The post No, SEO isn’t “search engine manipulation” that Google will ban you for appeared first on Search Engine Land.

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SearchCap: Google local ads, search analytics & Bing Ads editor

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google local ads, search analytics & Bing Ads editor appeared first on Search Engine Land.

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It’s here: Bing Ads Editor for Mac launches in beta

After years of waiting, Mac users finally get a native desktop editor for Bing Ads with all the features of the PC version. The post It’s here: Bing Ads Editor for Mac launches in beta appeared first on Search Engine Land.

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Google confirms ads coming to Local Pack

A potentially major development for local marketers, Google discussed the ad placement at SMX Advanced. The post Google confirms ads coming to Local Pack appeared first on Search Engine Land.

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Back to basics: Why you need to stop stressing over backlinks

Fishing for backlinks is like fishing for compliments: the sincerity will always be questionable. Read backlink veteran Kyla Becker's perspective on why we need to step away from backlinks and get back to basics. The post Back to basics: Why you need to stop stressing over backlinks appeared first...

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The Election: More searchers, more opportunities

Columnist John Cosley of Bing discusses how advertisers can leverage election searches for paid search wins. The post The Election: More searchers, more opportunities appeared first on Search Engine Land.

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