SearchCap: Google shopping ad filters, Google maps speeds up & Yandex algorithm update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google shopping ad filters, Google maps speeds up & Yandex algorithm update appeared first on Search Engine Land.

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Google testing filter buttons for Shopping ads: Filter by local availability, top rated and more

The new test offers more opportunity for ad exposure beyond the product listing ad box and mobile carousel. The post Google testing filter buttons for Shopping ads: Filter by local availability, top rated and more appeared first on Search Engine Land.

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Google Maps brings faster, smoother scrolling to Street View

Fluid scrolling and swiping replaces more awkward arrow-advance navigation. The post Google Maps brings faster, smoother scrolling to Street View appeared first on Search Engine Land.

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Yandex updates their version of PageRank named Thematic Index of Citation (TIC)

The Russian search engine, Yandex, has updated their TIC scores and webmasters took notice. The post Yandex updates their version of PageRank named Thematic Index of Citation (TIC) appeared first on Search Engine Land.

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Broad match: What is it good for?

Columnist Brett Middleton describes how to use broad match in paid search campaigns as a keyword research tool. The post Broad match: What is it good for? appeared first on Search Engine Land.

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What is quality content?

Columnist Patrick Stox takes a comprehensive look at what Google might consider to be "quality content" and adds his own thoughts and tips based on his experience in the SEO industry. The post What is quality content? appeared first on Search Engine Land.

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Do you have the right local SEO tools for the job?

Planning and executing a local search campaign requires a lot of data and insight, making a good local SEO tool stack invaluable. Columnist and local search expert Andrew Shotland shares his. The post Do you have the right local SEO tools for the job? appeared first on Search Engine Land.

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