How to audit canonicalization and ensure it helps, rather than hinders, your rankings

Columnist Brian Harnish discusses in detail canonicalization issues that may not normally be covered in an SEO audit -- and how to effectively address them. The post How to audit canonicalization and ensure it helps, rather than hinders, your rankings appeared first on Search Engine Land.

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Google tests gray background on home page while Yahoo tests new top search bar

Both Google and Yahoo were caught testing new user interfaces around their search features. Here are screen shots of both of them. The post Google tests gray background on home page while Yahoo tests new top search bar appeared first on Search Engine Land.

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Is your SEO data steering you wrong?

Accurate data is essential to measuring the success of your current SEO initiatives and informing the actions needed for future ones. Columnist Winston Burton discusses what to check to ensure accurate data collection and reporting. The post Is your SEO data steering you wrong? appeared first on...

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SEMPO announces its newly elected Board of Directors & Officers

Executives from Google, Microsoft, iProspect and other digital marketing agencies will make up the association's board. The post SEMPO announces its newly elected Board of Directors & Officers appeared first on Search Engine Land.

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SearchCap: Google on Crooked Hillary, AdWords with Salesforce & Google mobile tests

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google on Crooked Hillary, AdWords with Salesforce & Google mobile tests appeared first on Search Engine Land.

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Google launches AdWords conversion data import solution for Salesforce

Solution natively automates conversion data syncing between AdWords and Salesforce, a task currently handled by several Salesforce app partners. The post Google launches AdWords conversion data import solution for Salesforce appeared first on Search Engine Land.

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Get an exclusive look into SocialPro, only 2 weeks away

We designed Marketing Land’s SocialPro to help you understand, navigate and leverage the richly varied, but often confusing channels that make up the social media marketing universe. We’ll show you the most advanced, cutting-edge tactics and techniques to reach and engage with those...

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