Bing Ads to support Expanded Text Ads: Shows new ads creator UI

Advertisers will be able to run AdWords' new longer text ad format on Bing, too. The post Bing Ads to support Expanded Text Ads: Shows new ads creator UI appeared first on Search Engine Land.

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Bing Ads now accepting sign-ups for Shared Budgets pilot

Automatically redistribute budget across multiple campaigns. The post Bing Ads now accepting sign-ups for Shared Budgets pilot appeared first on Search Engine Land.

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Link building outreach: preparation meets persuasion

Obtaining valuable, future-proof backlinks requires human interaction -- and that means being prepared to offer something of value. Columnist Andrew Dennis shares his advice for putting together a successful link building outreach campaign. The post Link building outreach: preparation meets...

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How to audit canonicalization and ensure it helps, rather than hinders, your rankings

Columnist Brian Harnish discusses in detail canonicalization issues that may not normally be covered in an SEO audit -- and how to effectively address them. The post How to audit canonicalization and ensure it helps, rather than hinders, your rankings appeared first on Search Engine Land.

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Google tests gray background on home page while Yahoo tests new top search bar

Both Google and Yahoo were caught testing new user interfaces around their search features. Here are screen shots of both of them. The post Google tests gray background on home page while Yahoo tests new top search bar appeared first on Search Engine Land.

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Is your SEO data steering you wrong?

Accurate data is essential to measuring the success of your current SEO initiatives and informing the actions needed for future ones. Columnist Winston Burton discusses what to check to ensure accurate data collection and reporting. The post Is your SEO data steering you wrong? appeared first on...

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SEMPO announces its newly elected Board of Directors & Officers

Executives from Google, Microsoft, iProspect and other digital marketing agencies will make up the association's board. The post SEMPO announces its newly elected Board of Directors & Officers appeared first on Search Engine Land.

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