With lots of unknowns, SEM experts weigh in on the biggest AdWords announcements of last week

What do advertisers need to start thinking about now, and what are the underdog announcements from Google Performance Summit? The post With lots of unknowns, SEM experts weigh in on the biggest AdWords announcements of last week appeared first on Search Engine Land.

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Google Updates and SERP Changes - June 2016

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Google shows its support for Gay Pride Month with rainbow-art for LGBT search terms

Searches for terms like "gay pride month," "gay rights" and "LGBT" will return results with a rainbow ribbon strung across the top of the page. The post Google shows its support for Gay Pride Month with rainbow-art for LGBT search terms appeared first on Search Engine Land.

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DuckDuckGo adds date filters & sitelinks to search features

DuckDuckGo has added two new search filters to their privacy oriented search engine. The post DuckDuckGo adds date filters & sitelinks to search features appeared first on Search Engine Land.

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Google launches business-friendly tool that tests your website mobile-friendliness & page speed

Google's new user-friendly tool should make it easier for small businesses to see how their sites rank in terms of being mobile-friendly and fast. The post Google launches business-friendly tool that tests your website mobile-friendliness & page speed appeared first on Search Engine Land.

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AdWords’ new extra headline: 7 ways to make the most of it

Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it. The post AdWords’ new extra headline: 7 ways to make the most of it appeared first on Search Engine Land.

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Decision trees for SEM segmentation

There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart. The post Decision trees for SEM segmentation appeared first on Search Engine Land.

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